Mark Mikelat, president of Building Aspirations, is the keynote speaker at Workplace Benefits Mania

LOS ANGELES - July 29, 2014 - PRLog -- Business Growth Consultant Mark Mikelat, will open the second day of the Workplace Benefits Mania Conference in Las Vegas with his keynote speech “The Best and Quickest Ways to build your Personal Brand Online”. Social media marketing is a powerful tool for helping those in the insurance industry engage their market. It can also be a confusing and self-defeating tool if those using it do not understand how to focus it properly for maximum benefit. The keynote presentation on personal online branding at Workplace Benefits Mania is scheduled for 8:30-9:15 a.m., Wednesday, July 30.

Mark Mikelat is the founder of Building Aspirations, a firm focused on helping small business professional services with their online marketing. His presentation will show how to focus efforts, message, products, services and voice into one program for effective online personal branding. He covers simple and practical systems which can be used immediately.

Mark’s expertise in personal online branding is built upon a solid foundation. As a keynote speaker he has demonstrated his ability to inspire and excite crowds at banquets and conventions larger than 1000 with real-world advice. He has several years of on-site training experience with both standard and custom content, and has taught college business courses. He is adjunct faculty at Long Beach City College, on sabbatical, is teaching in the corporate and continuing education program at California State University, Long Beach, and has been a guest lecturer at the University of California Irvine and Cypress College, Cypress, California.

The Workplace Benefits Mania Conference will be held in the Wynn Resort, Las Vegas, July 29-31, 2014 and expects around 600 professionals in the benefits industry, an elite group of agents, brokers, employee benefits advisers, consultants, and third-party administrators. Mark Mikelat’s keynote presentation is at 8:30 a.m., July 30, followed by breakfast in the Exhibition Hall. For more information on Mark Mikelat, see www.buildingaspirations.com.