July 28, 2014
-- "New print magazines just don't last," said one critic to the Social Diary Daily media founder. Yet, Social Diary Daily has rose past the roughage and is currently smooth sailing. The magazine recently released it's 25th issue and distributed a finished production with a 31% increase over the previous best selling issue.
The magazine is in it's 5th year of print and according to CFO of the brand what may have very well been "our final year turns out to be one of the most promising years".
There was a lot of talk about the brand when it decided as a company to cater only to paid home and business subscribers after losing two major book company contracts over the past two years. "It wasn't our fault," says CEO and Chief Executive Editor, Melissa Russell, "businesses of all sorts downsize, go bankrupt or simply go out of business. It just so happens that two of our major distributors decided to do one or the other and so you fall back when your clients fall back, but you also learn how to get back up and that's what we've done."
The magazine also thought about going strictly to mobile app distribution. "But what fun is that," the team members say with a laugh. "If we go out, it'll be with a bang, not an app." On that note, the brand has future plans of hiring an offsite marketing and PR team and plans to take the fifth year out with a bang but save some of the fire and smoke for the years to come. We congratulate you, Social Diary Daily and we wish you well.