Matrix42 announce AJ van der Vlugt as new Country Manager for Benelux

Experienced direct & indirect professional tasked with growing demand for Matrix42’s workspace management solutions
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Workspace Management
Channel Partner
Indirect Sales
Partner Ecosystem


London, Greater - England


July 24, 2014 - PRLog -- LONDON, ENGLAND: Matrix42 (, a top provider of software for workspace management software announced the appointment of Anne-Jan (AJ) van der Vlugt as Country Manager for the Benelux region. Van der Vlugt has been tasked with expanding the existing channel network and growing revenues from indirect sales.

Van der Vlugt has 16 years of experience of sales and channel roles including account management, sales & marketing and customer care. He was previously a key account manager for Borland in the Netherlands where he was responsible for building revenue through the channel. Prior to this he held account management and partner roles with BMC Software and was the Regional Manager at Managed Objects.

Markus Baumann, Vice President Sales EMEA of Matrix42 said: “Van der Vlugt has a first class track record of working with business and technology partners to drive sales and he will be tremendous asset to our team. His breadth of experience in commercial and channel roles demonstrates his expertise in working with partners and an understanding of the challenges they face. I am confident van der Vlugt will accelerate the growth and success of the channel in Benelux and this will be reflected in an increase in net new opportunities via partners.”

Evaluating and recruiting new partners will be an immediate challenge for van der Vlugt as Matrix42 will operate solely through the channel in the Benelux region. By focusing on indirect sales only, there is a strong market opportunity for existing and prospective partners from increased revenue by reselling Workspace Management solutions and incremental consulting and services in supporting customers to get out the most of their workspace environment

Van der Vlugt added, “I am looking forward to working with and expanding the Matrix42 partner ecosystem to grow the Matrix42 business. I will be exploring more proactive ways of driving revenues and gaining market share in conjunction with our partners. Matrix42 has a rich history of working with the channel whilst focusing on delivering an outstanding user experience and I am excited to be joining a team focused on success.”

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