confirms Cake Solutions as a key technology partner

First implementation of a long-term project to improve information gathering and customer experience goes live
Art of Possible
Art of Possible
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Reactive Alliance


Manchester - Lancashire - England

MANCHESTER, England - July 9, 2014 - PRLog -- Cake Solutions are pleased to announce, the UK's leading price comparison website, has gone live with the first phase of a technology project to improve the way information is gathered and managed from its large network of suppliers. Its customers will now experience a much-improved service thanks to the use of cutting edge architecture and a new platform.

Cake Solutions prides itself on being at the forefront of cutting edge open source software development and DevOps implementation. Its highly experienced team was able to deliver a successful proof of concept and then move seamlessly on to release a minimum viable product in just 5 months. This state of the art technology platform handles millions of pounds worth of business and supports MoneySuperMarket’s campaign of saving consumers time and money.

Peter Clucas, Head of Delivery, at explains the decision to engage with Cake Solutions saying, “We wanted somebody who would be a good cultural fit and who could work in an entrepreneurial way, reflecting our own desire to do something that was exceptional. We didn’t want to be in weekly meetings with them, we wanted them to come to us with ideas of what would be good not only for our business but also for our customers and our providers.”

In addition to the technical skills that were clearly apparent, Clucas was particularly impressed with the way that Cake approached the project.  “They are a nice blend of experience and compromise”, he says, adding, “They bring to the table their own ways of working, they’re good listeners and it isn’t always apparent that they’re looking at the bottom line, they’re quite happy to invest in the relationship and to make it work for us as well as for them.”

“As with all large complex projects, we’ve had issues and problems but the Cake guys have always been calm and considered, they provided us with solutions. We work through things with them, getting stuff done as a team. It’s that kind of relationship”, concludes Clucas.

Guy Remond, CEO of Cake Solutions added, “We look forward to continuing our excellent relationship with the team and working with other organisations with similar complex technical requirements — showing them the ‘Art of Possible’.”

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About Cake Solutions
Cake Solutions architects, implements and maintains modern and scalable software, which includes server-side, rich browser applications and mobile development. Alongside the software engineering and delivery, Cake Solutions provides mentoring and training services. Whatever scale of system you ask us to develop, we will deliver the entire solution, not just lines of code. We appreciate the importance of good testing (, continuous integration ( and delivery (, and DevOps ( We motivate, mentor and guide entire teams through modern software engineering. This enables us to deliver not just software, but to transform the way organisations think about and execute software delivery.

About is the UK's leading price comparison website. Its aim is to save 10,000,000 households more than £200 each in 2015.

In 2013, they achieved revenues of £225.6 million for the full year.
Their business model is simple – they help people to make the most of their money

Their customers
They help their customers to save money on their entire household bills by providing a free, easy to use online service so they can compare a wide range of products in one place and find the product most suited to their needs. Their size means we are able to offer their customers exclusive, market-leading deals, including some they can’t even get direct from providers.

Their providers
By having considerable volumes of informed customers actively looking for products and ready to purchase, they offer their providers an efficient and cost effective customer acquisition solution across all their channels. This enables their providers to target their marketing spend in an effective and completely measurable way.
Their revenue comes predominantly from fees paid to us by product providers when a customer clicks through to their website and actually applies for or purchases a product. It is a success based marketing fee.

Pete Evison
Source:Cake Solutions
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Tags:Devops, Development, Agile, Reactive Alliance
Industry:Finance, Software
Location:Manchester - Lancashire - England
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