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Follow on Google News | Lancer Insurance Hits the Road with New Interactive CampaignTo promote Lancer’s industry-leading insurance products and services for bus fleets, Cameron has developed a new print ad campaign highlighting potential dangers fleets face on the road. To engage current and potential customers, the ads challenge motor coach industry members to submit their best “Road Stories” on Lancer’s Facebook page. The submitter of the most interesting and unique story by the end of the year will receive a signed, numbered and framed copy of an originally commissioned bus-themed lithograph from Lancer. All authorized entrants receive a smaller, printed version of the litho while supplies last. “Our goal is to strongly position Lancer as the bus insurance specialist, the company that best understands its clients’ challenges,” End
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