TalkPoint partners with Frost & Sullivan for white paper “Self-Service Webcasting Has Arrived”

NEW YORK - June 17, 2014 - PRLog -- TalkPoint (http://www.talkpointcommunications.com/), the leader in do-it-yourself cloud-based webcasting, and Frost & Sullivan (http://www.frost.com/), the Growth Partnership Company, today announced the release of the white paper “Self-Service Webcasting Has Arrived – Extend the Reach of Your Message with Easy-to-Use High-Impact Webcasts.”

The white paper discusses how advances in video technology, shifts in user behaviors and the onset of consumerization along with bring your own device (BYOD) trends, are prompting a greater use of enterprise webcasting.

The white paper also highlights:

·         Evolving trends in webcasting and the adoption of self-service webcasts

·         Leveraging video conferencing assets within corporate webcasts for greater ROI

·         Cases from leading corporate brands including, McDonald’s, GENBAND and IFRS, on the effect of integrating a unified communications (UC) infrastructure for high-impact webcasts

The new generation of webcasting is a game changer,” said Roopam Jain, principal analyst at Frost & Sullivan. “Implementing user-friendly self-service webcasting solutions that offer rich functionality, seamless mobility, and robust video capabilities at affordable prices gives a true competitive edge to leading organizations across the globe.”

“Enterprises that have made significant investments in video conferencing endpoints are looking to better leverage this existing technology,” said Nick Balletta, CEO of TalkPoint. “We hope that this white paper will help businesses integrate their current video infrastructure with webcasting for better communication with employees, customers and partners.”

To download the white paper, please visit http://www.talkpoint.com/frost-sullivan-self-service-webcasting-white-paper.

For more information on the July webcast corresponding to the white paper, “Leverage Existing Video End Points and Infrastructure Investments with Webcasting,” please visit www.talkpoint.com.

About TalkPoint

TalkPoint offers a robust cloud-based, self-service webcasting technology for companies to improve communications with their internal and external constituencies.

The Convey™ webcasting platform is tailored to the needs of IT professionals, yet designed for business users to self-manage a 50-person video-enabled meeting as efficiently as a webcast to 10,000 attendees. Seamlessly leverage existing enterprise assets such as videoconferencing units, encoders and webcams to deliver professional-quality webcasts to viewers on desktop and mobile devices – all through a single URL within the browser.  No downloads. No plugins. No apps. For more information, visit http://www.talkpoint.com.

About Frost & Sullivan

Frost & Sullivan (frost.com), the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.

The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?