Web Presence In China: “Combined China CDN and China Hosting are Key to Chinese PPC Sales"

May 27, 2014 - PRLog -- Speaking at Shanghai’s Inaugural Cross-border eCommerce Expo last Friday, WPIC CEO Jacob Cooke revealed that China Hosting combined with a China CDN solution was the most vital step to delivering the kind of industry-leading ROI that has made the company the Chinese PPC vendor of choice to Fortune 500 companies looking to expand their China market share.

“The data points are clear,” said Cooke, speaking from the panel where he shared insights from his more-than-ten years in online China digital marketing. “Landing pages that load in under one second, included embedded media functionality, have a clear distinction over landing pages that, although better designed or with more enticing offers, take significantly longer to load.”

“Only a combination of mainland China hosting, combined with a good China Content Delivery Network solution, can guarantee that kind of performance,” he continued.

Alex Ververis, tech lead at China Digital Labs, concurs. “People who still consider Hong Kong hosting a viable option are out of touch with the massive demands being placed on what is a very suboptimal Internet infrastructure to handle the ever-increasing demands of the world’s largest online population.”

“It’s not censorship or the firewall, so much as more than 600 million people spending significant amounts of time online every day. When China’s Internet infrastructure is taxed, which is often, Internet connectivity outside of China is the first channel to suffer,” says Ververis.

“Web Presence In China has been working with China Digital Labs to put together the fastest China hosting solutions available,” says Cooke. These solutions include a China CDN to make sure heavy media sites have their assets stored as close to the target Chinese visitor as possible, to ensure rapid page load, which is not the only, but truly the most critical factor in driving conversions.”

The conversions Cooke referenced are Chinese PPC conversions. Chinese PPC is the preferred method of global companies to drive China market share, especially in B2B endeavors.

“Our B2B clients’ China platforms vary, but the one tactic they all have in common is very robust Chinese PPC,” says Hilary Li, WPIC’s senior account manager. “Social media, content marketing, and other popular methods of pull marketing have their place, but none is as scientific and scalable as Chinese PPC.” Li is well aware of the importance of a good China hosting and CDN solution to ensure the success of her clients’ Chinese PPC campaigns. “It never fails that when a campaign is performing sub-optimally, long load times are the chief contributing factor,” Li explains. “Even though their country’s Internet is slow, the Chinese want their user experience as fast and high-performance as anybody else does.”