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Data tokenization: How security can increases your sales
To improve receiving and processing online payments remains one of the priority tasks for the e-commerce enterprises. Statistics shows that 75 % of customers abort the payment, without waiting for its completion. The main reason is that the pro
European Payment Service Provider eComCharge, within their solutions <a href="http://www.ecomcharge.com/
If your company works with freelancers, on the Forex market or in the gaming industry, organizes lotteries and sweepstakes, you will enjoy the possibility of payment card pay-outs – money transfers to the cards, from which the deposit was made. What’s more, there’s no need to enter the cardholder’s data or CVC to complete a transaction.
All these features are available thanks to data tokenization technology. At the heart of the tokenization process lies replacing vulnerable payment information (in this case - credit card details) with a unique identifier - a token. A token cannot be used to restore credit card details mathematically and that is why it is absolutely useless for fraudsters.
Although tokenization was initially intended only for data protection, today it is also a valuable marketing resource. Tokenization liberates online merchants from the need to submit important card details and store it on their side, simplifying recurrent payments considerably.
Among other advantages of tokenization that are successfully used by many e-commerce companies is getting user information during the registration and/or logging into the account, as well as easy organization of customer loyalty programs. And, last but not least, tokenization allows the company to avoid the time-consuming PCI DSS certificate obtaining and to reduce the cost of security payments.
Tokenization is one of the key benefits of our innovative payment solutions beGateway (payment gateway for Internet acquiring) and bePaid (multicurrency card payments processing). To get more information about the functional of the solutions and opportunities for your business, please visit eComCharge web-site: http://www.ecomcharge.com
eComCharge is a payment service provider, certified in accordance with the requirements of PCI DSS Level 1, a payment solutions developer and a technical integrator of payments. eComCharge cooperates with leading European and international banks, processors and payment systems to provide comprehensive solutions for businesses.
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