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Centel Media Refuses to Aid Sterling In Massive Scandal
NBA Owner Donald Sterling has taken a firestorm of criticism over an alleged recorded conversation filled with racist remarks. While Centel Media can help with this situation, the ORM firm has chosen not to.
By: Centel Media
Historically, Sterling has been known for taking an anti-minority stance, especially in regards to his real-estate mogul past, where he has offended Latinos, African Americans, and Koreans. People have been overlooking his history due to how good the Clippers have been recently as a team (and how irrelevant they have been leading up to a few years ago), but now that this recording has surfaced, the backlash has been tremendous. Not only has famous celebrities stood up against him, but large corporations and organizations such as Red Bull, CarMax, Virgin America, State Farm, and the NAACP have all dropped their endorsements and support for the Clippers and specifically Donald Sterling.
In the recording given to TMZ, Sterling takes a very racist stance against African Americans, stating that he is upset by his ex-girlfriend's decision to pose with Magic Johnson in a Twitter photo and that she "admire" him privately, remarking that he disliked her association with him and African Americans in general. In the recent extended Deadspin recording, he ranted against African Americans, stating that he was a provider for them and a benefactor; eliciting thoughts from a time of plantations and slave ownership.
Centel Media was called by Donald Sterling in an attempt by him to repair his reputation, but the company refused his offer, standing by their ethical commitment. This declaration states that the ORM firm would never support someone who is a legitimate threat to society. With the statements Sterling has made showing the true side of himself, Centel Media cannot support someone who is so against society's way of life.
When supporting an ethical battle against slander, Centel Media does have the ability to deal with negative attention like this by utilizing its online reputation management services, such as Negative Article and Image Suppression, and to try to mitigate the damage from these attacks using Press Releases and search engine optimization methods. These tools just won't be used for Donald Sterling, who is not deserving of such help.
About Centel Media:
Centel Media is widely known as the leading online reputation management company. Originally established in 1980 as a public relations firm, Centel Media now provides tools and strategies for those aspiring to gain control of their online reputation. Recently, with new management, the company expanded their entire approach and mission, now offering a vast list of online reputation monitoring and defense services to individuals and brands alike.
Page Updated Last on: Apr 30, 2014