Online Help For Home Sellers: New Mobile-Friendly FSBO Marketing System

PHOENIX - March 19, 2014 - PRLog -- Pickering Consulting Group announces the release of the FSBO Pro Marketing System, providing a powerful and easy-to-use mobile-friendly website for home owners who want to sell their homes without a real estate agent.

The system allows prospective buyers to pull up to the curb, scan a code into their smartphones, and immediately be connected to a mobile website showcasing the home they're interested in.

From there they can browse the image gallery, view virtual tour videos, find out more information about the home, local schools or the neighborhood, or contact the seller. The site also contains a number of useful tools such as driving directions and a mortgage calculator.

The system is quick to set up, easy to update, and can be accessed from any smartphone or tablet.

The Internet is the premium resource home buyers look to for information, with 92% making use of it at some point in the home search process (source: National Association of Realtors 2013 Profile of Home Buyers and Sellers). In addition, use of mobile devices is increasing rapidly, with over half of mobile phone owners using them as their primary Internet source.

The Real Estate industry is well aware of these trends, and real estate professionals are increasingly taking advantage of their in-house web marketing systems to provide mobile-friendly websites for their client listings. Until now, though, homeowners who want to sell their homes themselves have been prevented from using these proprietary tools.

"Our new product helps 'FSBO' (For Sale By Owner) listings get noticed by giving them some of the same mobile Internet marketing tools used by professional real estate agents," said Paul Pickering, president of Pickering Consulting Group.

"Once homeowners have entered their information, they can print out their flyers immediately. Then they can add them to their yard sign brochure box, and display them on local bulletin boards. In addition, they can add the QR code by itself to other online outlets such as Craigslist, so that buyers can get all the information they need in a few seconds."

"To broaden their coverage homeowners can also print out postcards which they can use in mailings or other situations where a full flyer might not be appropriate."

"We expect that this system will be widely used by homeowners who want to save thousands of dollars by selling their home themselves."

More information can be found on the FSBO Pro Marketing Website at http://www.fsbopromarketing.com.

Pickering Consulting Group (PCG) is a marketing consulting company based in Phoenix, AZ. Paul Pickering, the president, has over 20 years' marketing experience helping clients in a variety of industries including electronic technology, property development, restaurants, real estate, senior living, and interior design.