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CarShop drives competency-based learning with video
CarShop - the car supermarket group - is using online and video-based learning to develop the core competencies of its staff.
CarShop has chosen a personalised library of video learning, covering sales skills, customer service, diversity, health & safety, leadership, motivation, team building, recruitment and performance management. ‘Colleagues’
“The Video Arts online learning resources will help our 420 employees to perform at their best, without having to wait for a scheduled classroom programme to develop their skills,” said Natalie Hersey, HR Manager at CarShop. “People can dip in and out of the online courses as needed, so they don’t have to be away from the workplace for long periods. We’ve identified specific courses for specific roles, so anyone who wants to progress their careers can see which courses they need to take and they can invest their time in self-directed learning to help them reach the next level.”
CarShop’s in-house training team will use clips from 12 Video Arts training films to further enhance the classroom-based training programmes they deliver in each of the group’s six branch locations in England and Wales.
“The video clips enable us to show clear and memorable examples of right and wrong behaviour,” said Natalie Hersey. “People remember learning points that they’ve seen and heard in a video clip better than they’ll remember something that they’ve just been told. We’re using the Video Arts ON>DEMAND platform, so it’s very easy for us to make our own clips from the Video Arts films or use the ready-made ones.”
CarShop’s trainers can also use the agendas and exercises in the Video Arts support materials to deliver classroom training out-of-the-box.
“The Video Arts films come complete with everything you need to run a training course, so we can use these support resources to quickly develop a bespoke classroom programme from scratch, with very little effort,” said Natalie Hersey. “We’ve already created a new programme on coaching for our managers by doing exactly this.”
CarShop claims its blended approach will enable its staff to maximise their potential by developing the required competencies and addressing any individual learning needs that are identified in performance appraisals.
“We’re now even better equipped to provide customers with the very best car-buying experience from start to finish,” said Natalie Hersey. “The Video Arts online courses and training films suited us down to the ground because they’re all well produced, they cover our core competencies, everybody relates to the famous faces in the resources and the humour really adds to the appeal.”
For further information, please call Video Arts on +44 (0)20 7400 4800 or visit www.videoarts.com
Background notes: Established in 1999, CarShop stocks around 4,000 cars and 500 vans at any one time. www.carshop.co.uk
Video Arts is the world’s leading provider of ready-made and bespoke video-based learning.