CHARLES OWO Concludes "Hidden Treasures" Campaign Featuring Houndstooth Print Underwear Collection

New houndstooth print collection campaign highlights cotton boxer brief and lounge short, a one of a kind design in the luxury goods industry for men’s underwear
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CHARLES OWO Houndstooth Print. Photo: Patrick Wade
CHARLES OWO Houndstooth Print. Photo: Patrick Wade
NEW YORK - Feb. 11, 2014 - PRLog -- Earlier this month, New York City based luxury fashion brand CHARLES OWO launched new "Hidden Treasures" marketing campaign for its underwear collection featuring "Must-Have" boxer and brief from its Bold Underwear Collection and its Coastian Collection.

Today, CHARLES OWO announced the final phase of the  "Hidden Treasures" marketing campaign, this time, featuring its iconic Houndstooth print collection, a one-of-a-kind design in the luxury goods industry for men's underwear.

The creative components for the Houndstooth collection were developed with the modern man in mind.  He is intriguing, cool, on-the-go and always in a league of his own. Invoking the modern man, the Houndstooth campaign imagery focuses on the experiences men go through when socializing. The collection contains items curated as "Must-Have" lounge short and brief for men.

It provides consumers with high-quality, trendy underwear made out of 95% cotton and 5% elastane fabric blend.  Highlighted within the new iconic Houndstooth collection are key pieces, such as the closed pouch and drawstring of the lounge short to adjust the tightness of the elastic waistband as well as the fly pocket and wide elastic waist band of the brief.  In these two designs, the collection illustrates the confidence, suave and elegance of the modern man. It also aims to demonstrate that men's underwear can be fashionable and comfortable.

CHARLES OWO's "Hidden Treasures" underwear campaign featuring the iconic Houndstooth print collection, will debut in digital advertising platforms, as well as through CHARLES OWO's social media, public relations platforms, and outdoor.  Styles and imagery from the Houndstooth print collection can be found on

For marketing and PR related questions, please email  For sales inquiries, please email or call 1-800-439-6127. Want to continue your CHARLES OWO experience? Get updates by signing up for the newsletter online. Also, follow the CHARLES OWO Blog , Facebook, ywniab Twitter, Pinterest and Instagram to stay abreast on the exciting news stories from the brand.


CHARLES OWO is a luxury brand in the men's fashion and style industry. CHARLES OWO has a wide variety of accessories and underwear boxer and brief for the gentleman with a very staunch sense for quality and craftsmanship that goes into creating his clothing. Current products in the value chain for CHARLES OWO include: Ascots, Bow Ties, Classic Ties, Knitted Silk Ties, Wool Ties, Scarves, and Underwear, the latter includes boxers, briefs and lounge shorts.

CHARLES OWO's sister company OWÓ, provides consumers with the opportunity to work with a tailor in a geographic location of their choice on the design and development of bespoke accessories that fit their way of life and sense of style. Visit for more information.

Media Contact
Genevieve Mbamalu
1-800-439 6127 x 218

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Tags:Mens Fashion, Mens Underwear, Houndstooth Print, CHARLES OWO, Luxury Goods, Fashion, High End Brands
Industry:Apparel, Fashion, Retail
Location:New York City - New York - United States
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Page Updated Last on: Feb 12, 2014

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