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Digital Agency Lab Continues To Expand With New Digital Marketing Hire
Lab hires new head of digital marketing to drive step-change in digital marketing services for clients
Within this role, Ferenczy will work on and oversee all digital marketing activity for clients, and deliver digital strategies to drive customer engagement and revenue. Lab’s digital marketing services include SEO, PPC, email marketing, conversion rate optimisation, content creation, content marketing, and social media management.
Lab doesn’t just create beautiful websites and then walk away. They provide their clients with a complete package of customer insight, creative design, and ongoing online marketing activity – and all this together leads to better results,” said Ferenczy. “I love their approach to putting the client’s customers first and building websites and digital activities to fulfil customers’ needs and wants. This approach means they are making waves in the digital industry in the UK and, most importantly, delivering success for their clients. I am thoroughly delighted about joining Lab and being part of their remarkable growth journey.”
Ferenczy comes to Lab from LAL Language Centres, where she held the position of Head of Digital, achieving huge increases in online sales revenue through digital marketing activities in a short space of time. Prior to this, Ferenczy worked at IPA and Les Routiers in a number of marketing and business development roles. She holds a BA Hons. in Media Communications, and MAs in both Art History and Aesthetics from ELTE University in Hungary.
Jonny Tooze, Managing Director, Lab, said, “Anna is an experienced hands-on digital marketer who has delivered exceptional results for the companies she has worked for. I know that she will bring her expertise and talent to bear across all of our clients to deliver a step-change in strategy, approach, and revenue generation for them. She will be a real asset to our ever-growing agency and I am thrilled to welcome her to the team.”
Lab is a top 20 digital agency in the south of England*, working with brands who want to give their customers personalised experience online, and with Sitecore, Magento, and Drupal. With over ten years’ experience in website development, digital marketing, and web technology, Lab are experts in persona-based website design and conversion rate optimisation – making sure the website experience is targeted to the right customer groups for their clients, and making sure it delivers results. Lab’s services include digital design, e-commerce website development, mobile websites and apps, digital marketing strategy consultancy, and digital campaign management. Clients include Motorola, Hearst, Future Publishing, Tesco, the Home Office, Whirlpool, Lewmar, Vintage Roots, Oakhouse Foods, Subway and the BBC. Catch up with Lab at lab.co.uk
* Wirehive 100 2013
Huw Waters | Marketing Manager
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