Never miss the perfect ride with Helly Hansen’s First Tracks App

SOUTH PETHERTON, U.K. - Jan. 15, 2014 - PRLog -- Helly Hansen loves skiing and there is no better way to do it than in fresh powder. Built for skiers who want first dibs on knee-deep powder, First Tracks features two alarms: a standard alarm clock and a first tracks alarm.

The intuitive First Tracks alarm app alerts skiers if overnight snowfall accumulations reach pre-determined goals. Select the location and preferred depth, and the First Tracks alarm will sound if your target snow depth is met.

Tag Instagram photographs with #HHFirstTracks to win iconic Helly Hansen baselayers. Europe’s prizes include the HH Warm Freeze 1/2 Zip LS (http://shop.hellyhansen.com/gb/item/hhwarm-freeze-1-2-zip-48852/?t_type=src&COLOR=222%20ALERT%20RED&t_type=cat). The United States and Canada’s prizes include the limited-release, U.S. Ski Team baselayer, HH One LS (http://shop.hellyhansen.com/gb/item/hhone-ls-48208/?t_type=src&t_type=cat).

The First Tracks app is available at both the Apple iTunes and Android Play stores.

Helly Hansen introduced the world’s first technical base layers in the early 1970s featuring its exclusive Lifa® technology. Lifa is a hydrophobic fiber that inherently stays dry on the inside by pulling excess moisture away from the skin unlike wicking wool and polyester alternatives. Today Helly Hansen is a global leader in baselayer brand and the official baselayer of the U.S. Alpine Ski Team.

For more information, please visit www.hellyhansen.com/firsttracks.