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Follow on Google News | Martha Roskowski Promoted to Vice President at PeopleForBikesBy: Verde PR & Consulting Roskowski joined PeopleForBikes in January 2012 and orchestrated the launch of the highly successful Green Lane Project (http://www.peopleforbikes.org/ Roskowski’s long and successful career as a bicycling leader includes seven years as the founding executive director of Bicycle Colorado, three years in Washington, DC, as campaign director for America Bikes, and seven years as Director of GO Boulder—the Colorado city’s highly regarded transportation program that focuses on transit, bicycling and walking. “Martha brings so much experience and knowledge to the PeopleForBikes effort,” said PeopleForBikes President Tim Blumenthal. “She’s been there, and done that, and she’s always thinking about new ways to improve bicycling for everyone. She is an excellent speaker and a respected innovator—and she’ll help guide us to even more tangible accomplishments in the coming years.” “It’s an exciting time for bicycling and for PeopleForBikes. Powerful demographics and economic trends are pushing city leaders to embrace new approaches and ideas,” said Roskowski. “Increasingly, biking is seen as a practical, rational and strategic response to moving people efficiently for short trips, and for creating the kind of places where people want to live, work and shop. It’s been very gratifying helping city leaders to embrace the innovative designs that quickly transform their streets.” Roskowski, assisted by Green Lane Project manager Zach Vanderkooy, will continue to guide the Green Lane Project as it enters its second phase (http://new.pitchengine.com/ As cities develop new, protected bike lanes—often in combination with bike-sharing systems—more people travel more often by bicycle and both the quality and safety of the bicycling experience improves. Protected bike lanes can also benefit adjacent businesses, as people on bikes tend to stop and shop more often than motorists. About PeopleForBikes: PeopleForBikes is the leading national bike movement, uniting millions of individuals, thousands of businesses, and hundreds of communities to improve bicycling in the U.S. Join the movement at PeopleForBikes.org. End
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