AAPD Enhances its Conference Experience and Boosts Revenue with the EventPilot® Mobile Meeting App

SANTA ROSA, Calif. - Jan. 8, 2014 - PRLog -- AAPD (American Academy of Pediatric Dentistry) today launched its paperless event app, built on the advanced EventPilot platform, for its conference in Boston, from May 21-25, 2014. For the third consecutive year, AAPD is partnering with ATIV to not only provide members with a comprehensive meeting planner, but also to increase revenue through advertising on the mobile app. Learn more at http://www.ativsoftware.com

"Each year, we are dedicated to providing our members with a first class conference experience and EventPilot's smart, organized meeting app has been instrumental in delivering this," said Tonya Almond, CMP, Meeting Services Senior Director, AAPD. "As a non-profit organization, it is crucial for us to raise sponsorship revenue so we can continue to offer member education and services. EventPilot's many ad options allow us to generate this revenue while giving our sponsors attractive and interactive targeted ads."

To enable event organizers to reach their revenue targets, the EventPilot conference app offers an unmatched range of advertising options. The meeting app includes the option to feature a sponsor splash screen, dynamically timed home screen ads, banner ads, special sponsor tab links, and special previews of sponsoring exhibitors at the event. The trackable ads are interactive, so users can explore the sponsor’s website without leaving the meeting app. Organizers can easily estimate their mobile conference app revenue potential with ATIV’s free sponsorship calculator available at http://www.ativ.me/gr (http://ativ.me/gr)

The EventPilot app is accessible through many of the popular platforms, including iPhone, iPad, iPod Touch, Android, Tablets, and Kindle Fire.

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EventPilot mobile conference app features include:

Innovative Revenue Options

Advertising packages are customized to the organization’s unique conference app. Options include timed ads on NOW screen; special links for exhibitors to their websites, social media sites, or video ads; rotating ads in session views; sponsor splash screen; and more.  Ads are updated in real-time allowing changes at any point during the life of the mobile app.

Powerful Analytics

EventPilot’s analytic reporting highlights banner click through rates and ad views which is a valuable marketing tool for increasing revenue. Additional detailed reports allow event organizers to view the most popular sessions, speakers, and exhibitors, which can help to find new potential sponsors for future events.

Go Green and Retain Revenue

The paperless app handles complex medical meeting schedules, thousands of abstracts and session handouts, note taking, and exhibitor content. The app works fully offline and truly supports a paperless experience.

Availability
The free iPhone and iPad conference app is available now in the App Store. The free Android event app is available in the Android market. Search for “AAPD 2014”. A web version for BlackBerry and other web-enabled devices is available.

About AAPD
The American Academy of Pediatric Dentistry (AAPD) has over 8,800 members working as primary care providers for millions of pediatric patients with special health care needs, and is the leader in representing oral health interests in children. AAPD fosters professional development, governmental, and legislative activities for its members and provides educational programs concerning dental care for children. Learn more at http://www.aapd.org

About ATIV Software
ATIV Software publishes the advanced mobile conference app EventPilot for medical and scientific meetings as well as the EventPilot Journal app for custom medical and scientific peer reviewed publications. EventPilot is available as a customized native app for iOS and Android. Web-app included for BlackBerry, Windows Phone 7. http://www.ativsoftware.com.