TV Ears Launches New Website, StartDay.com, As One-Stop Online Resource For Seniors

SAN DIEGO - Dec. 19, 2013 - PRLog -- SAN DIEGO, Calif., Dec. 18, 2013 – TV Ears, Inc., the company that introduced a wireless TV listening device designed for seniors and others who have problems hearing television dialogue, today launched a website – www.startday.com -- to give mature adults free, hassle-free access to relevant news, information, entertainment and other Internet content in one convenient online location.

“StartDay.com is exclusively focused on connecting seniors with the news they are searching for on the vast Internet,” explained Amanda Steeley, the site’s editor-in-chief.

In a recent survey by Princeton Survey Research Associates, more than half of all American adults age 65 and older now use the Internet, own cell phones and use email. More than a third now connect to social media, such as Facebook and Twitter, on a daily basis.

“The trend towards a more tech-savvy senior is what prompted us to develop this one-stop information website,” said Tony Emma, vice president of sales and marketing for TV Ears, which is listed as one of the fastest growing companies in the U.S. by Inc. Magazine.

Steeley added that what makes www.startday.com unique are “our own staff of bloggers who are consistently contributing content daily targeted to the senior demographic and our ability to allow our visitors 24/7 access to Associate Press (AP) news content.”

Visitors to the site receive up-to-date information on a wide array of topics and features, including jobs, retirement, health, travel, how-to videos, science and technology, gas prices, stock market info, people, horoscope, games and lottery results, Steeley said.

In addition to the wide variety of content, StartDay.com offers easy access to social media sites like Facebook ( where www.startday.com has its own page), Twitter, Google+, Pinterest and others.

According to George Dennis, CEO and founder, TV Ears (www.tvears.com) has been committed to the senior population since the San Diego-based company introduced the first affordable TV listening device in 1998. The products’ popularity and sales propelled TV Ears to the Inc. Magazine’s Entrepreneur Magazine’s lists of fast-growing start-ups.

TV Ears, based on its own Voice Clarifying Circuitry and high-speed infrared technologies, allows hearing-challenged users to enjoy watching television with clear and concise dialogue while loud background music, sound effects and environmental noises are reduced.