CarTrade.com to chart its PR strategy with Value 360 Communications

DELHI, India - Dec. 13, 2013 - PRLog -- New Delhi, December 13, 2013: India’s leading auto classifieds website, CarTrade.com, has appointed well known New Delhi-based Public Relations agency, Value 360 Communications, as its official PR partner. CarTrade.com joins a growing list of industry leaders and innovative businesses allied with Value 360 Communications for their communication and media reach.

Value 360 Communications won the account through a multi-agency pitch based on its reputation as a leader in managing PR for digital businesses.  These include online classified sites, e commerce companies, online entertainment companies or travel businesses and so on. Over the years, it has gained a firm foothold in the market as an agency with a clear expertise in handling the business mandate of numerous online players.

CarTrade.com is an online platform that helps consumers to buy and sell new and old cars with trust and confidence. Since its inception in 2012, CarTrade.com has earned itself the position of being one of the leading auto portals in the country and over 3.8 million customers visit the site every month. It has also successfully aggregated the highly fragmented used-car market in India. It joins hands with Value 360 Communications to further its brand identity and firmly establish its strengths and services in the market.

Mr. Vinay Sanghi, Promoter & CEO, CarTrade.com commented on the alliance with the PR firm, saying, “CarTrade.com is India’s leading auto portal. We have launched innovative offerings such as Certified Cars and Price Guides and will continue to do so. We are looking forward to working with Value 360 Communications to communicate our unique value proposition..”

Mr Kunal Kishore Sinha, Director, Business Development & Strategy at Value 360 Communications is positive that his agency will be the right partner to meet CarTrade.com’s messaging and corporate communications objectives. He further added, “We are pleased to partner with CarTrade.com which commands both online and retail presence today. We are confident that our expertise will help us in effectively meeting their requirement. Our seasoned public relations team is sure to deliver quantifiable results in terms of their brand visibility and an overall positive impact on business operations.”

Value 360 Communications has been successfully managing the PR mandate for highly recognizable brands like Sony LIV, Snapdeal.com, OLX.in, fashionandyou.com, zansaar.com,lenskart.com, goibibo.com among others till date. It has helped over 150 clients to meet their corporate communication requirements with well-defined, focused and integrated communication programs.

About CarTrade.com

CarTrade.com is one of India's leading auto websites and helps consumers to buy and sell new and used cars. Unique offerings on the site such as used car price information, condition check of cars and on road dealer prices help consumers to buy and sell with confidence.

Over 3.8 million unique consumers come to CarTrade.com every month to use these features. The site has new and used car dealers from all over the country who list their cars with prices for sale.

Investors and shareholders

The company is promoted by Vinay Sanghi, the former CEO of Mahindra First Choice. Rajan Mehra, Managing Director at Nirvana Venture Advisors and former country head of eBay India is a Founder-Director in the company. Shareholders include Canaan Partners, Epiphany Overseas Ventures and Tiger Global.

For more information visit: http://www.cartrade.com

About Value 360 Communications:

Value 360 Communications is one of India’s leading PR Agencies and a leader in the area of specialty communications services including Digital Media Promotion, Event Management, Investor and Analyst Relationship, Crisis Communications, Integrated Marketing, Strategic Counsel, Media Relations and is a part of the Huntsworth Group. The firm is formed with an objective of offering focussed, practical, and measurable integrated communication programmes. The firm is also the acknowledged leader in the technology communications space in India.

It is backed by a powerful network of more than 100 staff members across offices in Mumbai, Delhi, Bangalore, Chandigarh, Lucknow and has a pan-India presence through the strong affiliate network of 36 regional Partners.

About Huntsworth:

Huntsworth (LSE: HNT) is a public limited company headquartered in London and is listed on the London Stock Exchange. Huntsworth is an international public relations and integrated healthcare communications group operating from 70 principal offices in 32 countries. The group operates in the consumer, financial, public affairs, integrated healthcare and technology sectors. Huntsworth is a world-class global public relations and integrated healthcare communications group operating from 73 principal offices in 31 countries. Strategically aligned under four principal consultancy brands: Citigate, the leading financial brand; Grayling, the world’s second largest independent consultancy; Huntsworth Health, integrated healthcare communications specialists and Red, one of the leading multi-specialist public relations consultancies; we are now successfully positioned for accelerated growth.