Curtis Mock Upgrades One of His Favorite Health Club Promotion Ideas

DENVER - Nov. 8, 2013 - PRLog -- Health club promotion ideas can be all over the map in terms of creativity, but one of Curtis Mock’s favorites is a pretty simple one.  “Effective marketing is all about reaching a someone who needs your service with the right message in the right place at the right time,” says Mock.  “It doesn’t need to be overly complicated – just help people when they need help.  That’s exactly what we’ve done with the FitLeads New Mover Marketing service.”

The key is to actually reach the people that need your service at precisely the time they need it.  Mock’s latest health club promotion idea helps fitness businesses do exactly that, and Mock recently announced some upgrades to the FitLeads service that will make it even more effective.   FitLeads provides to subscribers a list of 150 of the latest new movers to relocate to the area immediately surrounding subscriber locations.     These new residents are looking to establish new comfort zones – new restaurants, new child care, new physicians, and of course, new places to work on their fitness    “There is no better time to reach out and welcome them to the neighborhood, with a free place to work out for the next couple weeks,” Mock asks.  “Then you win them over with outstanding service and hospitality, and they can’t help but convert to a paying member.”

One of the upgrades to Mock’s latest health club promotion idea includes the new pin-point accuracy of the center point of the radius in the new system, which is an improvement over zip-code targeting, since some zip codes look like they were drawn up by a toddler with a crayon.   Another upgrade includes new data selection options that can filter out anything of questionable mailing quality – no more PO boxes, no more addresses missing apartment numbers – only addresses that can be fully verified make it into the FitLeads list.   Finally, systems have been implemented to make sure that all the new mover leads are as fresh as possible, increasing the likelihood that they haven’t yet found a health club to join.

“Many of our clients were getting good results before the upgrades, but we always try to keep improving all of our health club promotion ideas,” says Mock.  “These latest changes should help all of our clients see an even better return.”

To learn more about FitLeads New Mover Marketing, visit http://www.FitLeads.com or call 904-807-5950.