MANA Group Fundraising Discuss Using Direct Marketing To Build A Business

NEW YORK - Oct. 30, 2013 - PRLog -- MANA Group Fundraising

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MANA Group Fundraising Discuss Using Direct Marketing To Build A Business

NEW YORK, NY, October 2013 – Bart Yates of MANA Group Fundraising talks about how the power of direct marketing can strengthen small businesses and help them to grow.

An estimated 15.6 million people are involved in direct sales and marketing in the U.S., and more than 92 million worldwide. The vast majority are independent business people - they are micro-entrepreneurs whose purpose is to sell and promote the product and/or services of the company they represent.

Direct selling is a robust industry. U.S. sales totalled approximately $30 billion in 2012, with more than 74% of the American public having purchased goods or services through direct selling. Worldwide sales are also strong with more than $154 billion in sales.

Direct marketing involves a more personalised approach than media advertising as it enables you to target particular people with an individual message. This direct method can strengthen small businesses due to its cost effective nature and ability to generate a large number of new customers.

Managing director of MANA Group Fundraising, Bart Yates would encourage small businesses to employ the benefits that direct marketing can bring. “The advantages for small businesses that use direct marketing are that they can focus limited marketing resources to where they are most likely to get results,” commented Yates. “These businesses can grow quickly as direct marking helps boost sales to new customers; can encourage old customers back and aids the generation of new business.”

The impacts of direct marking are clear to see. A simple analysis of a business’ finances will allow a said business to adapt and if necessary, change their strategies to improve results. “Sales bring in the money that allows a business to grow and survive. The right marketing and sales strategy will make the difference between a business that grows and survives and one that fails,” says Yates.

The Direct Selling Association predict that the amount spend on direct marketing will continue to increase in the future.  For small businesses looking to grow and expand, direct marketing is the progressive approach for 2014.

People who purchase through direct selling and marketing cite product quality, uniqueness and money-back guarantees as the top reasons for shopping through this method.

For additional information, contact a member of the MANA Group administration team at pr@managroup.org

MANA Group Fundraising: Providing charities with the funding they need to continue improving the world we live in.