Natural Candy Goes Mainstream!

RINGWOOD, N.J. - Oct. 3, 2013 - PRLog -- YumEarth, the number one organic candy company in the US, is leading the natural and organic candy category into the mainstream.  Expanding beyond natural retail stores, YumEarth has broken the barrier into traditional drug and grocery. Organic and natural candy is no longer a niche market limited to high-end consumers. Demand for natural candy overall and YumEarth, in particular, is being driven by parents of widely varying income levels who share a concern about their families’ well-being.

Supply is catching up to meet the widespread demand for natural candy. As of fall 2013, YumEarth has increased distribution to over twenty thousand points of purchase ranging from natural grocers, such as Whole Foods, Earth Fare, Wegmans and Sprouts; regional grocery, like Fred Meyer, Stop and Shop, Publix and HEB; non-traditional outlets, such as HomeGoods, Toys R Us, Ross Stores, and Menards; mass and hypermarkets, such as Meijer and seasonal at Target; to national drug chains, now including over 7,000 Walgreens and a growing number of CVS locations, while maintaining the number one selling hard candy at Amazon for 83 consecutive months and counting.

YumEarth has created a successful combination of natural ingredients and unique flavors that taste BETTER than conventional candy made with artificial additives. YumEarth makes organic gummy bears, gummy worms, lollipops and fruit snacks and natural sour beans, without artificial dyes or flavors, no high-fructose corn syrup and none of the common allergens such as gluten, dairy or nuts. Instead YumEarth uses real fruit juice, vegetables and other natural ingredients to create over twenty unique flavors, including Pomegranate Pucker, Perfectly Peach and Mango Tango.

“It is extremely exciting to be leading the growth of the natural candy category, not just from a business perspective, but more importantly as a father who cares about providing families everywhere with affordable and accessible healthy food choices,” says Rob Wunder, co-founder of YumEarth.

“I can not tell you how thrilled I am to have found your products at my local Walgreens! Seriously, I was clapping and giggling and generally making a fool of myself in the aisle. One of my children has a life threatening tree nut allergy and we have just about given up on any sort of sweet treats ... such a bummer at parties and Halloween and life in general when everyone around you is enjoying their own. I can't wait to show him what I bought today! Thank you from the bottom of this mom's heart!!!!!!  P.S. I had to sneak a sour bean ... YUM! :-) Safe and yummy too,” wrote Kelly Mullins, mom and YumEarth fan.