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Follow on Google News | A Digital Marketing Agency that Delivers Success by Developing Personalized ProgramsBy: Campbell Marketing Group While other marketing companies may use the same creative across multiple clients, CMG produces strategic marketing programs uniquely created for each client. “Every marketing aspect from target, to offer, to media type, to response mechanism, to how the sale is closed, is taken into account when CMG develops a program. This not only protects the integrity of the client’s brand but also drives more revenue” stated Campbell. “It shows the customer that you truly care about them from the beginning of the relationship. And, the company that most effectively communicates with their customers, wins every time.” Some companies like CMG are truly creative, some fake it. Those that fake it do so by developing a single poster, signage, direct mail piece, website, online banner, etc.. and use the same marketing piece for several (if not all) of their clients. They simply change the logo and maybe the tagling - and that is it. They use the same photos, headline, copy, graphics, colors, etc.. This keeps their cost down but the client suffers. “When a company fakes it, their results are significantly lower,” said Campbell. “At Campbell Marketing Group, we go out of our way to make sure each marketing piece is special and unique. And that is why we are successful.” About Campbell Marketing Group Campbell Marketing Group is a strategic marketing company with a successful track record of generating proven digital, social, direct response & brand results. It is ran by Jeff Campbell, a tech-savvy, analytical and creative marketing executive with expertise in online and offline direct response, digital and brand. He is an expert in consulting, developing strategy and managing; acquisition, retention, cross-sell, up-sell and reactivation opportunities for both B2B and B2C. End
Page Updated Last on: Sep 19, 2013
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