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Follow on Google News | Communication Avenue- Setting up Competitive Market Research MatrixBy: Communication Avenue New business competitors enter the market every day, particularly in the world of online global start-ups. Big or small, new competitors must not be taken lightly, and carefully watched and monitored. Therefore, competitive marketing research is an ongoing necessity for any business wishing to succeed in this technological age of consumerism. Local and international market research, competitive profiling and business research is critical. Make it a point to refresh any competitive local and international market research at least quarterly. End
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