celum expands to the United States

CHICAGO - Aug. 6, 2013 - PRLog -- Digital Asset Management (DAM) solutions have become an increasingly important business enabler to multinationals as well as small- and medium-sized companies over the last decade. The need for a central management platform to manage the intake, annotation, cataloguing, storage, retrieval and distribution of rich content grew enormously with the rise of social media marketing and CSS-based web presentations. The high demand for text, images and multimedia content has generated vast amounts of assets, and multiplied the number of users and creators needed to support todays Digital Marketing landscape.

Based in Linz, Austria, celum supports the Digital Asset Management of Tier One brands 3M, Specialized, Scott Sports, Toshiba, Toyota, Universal Music and the US Army as well as 650 other leading organizations. celum’s product range can support single users but also up to 25,000 users simultaneously using, editing, reviewing, and sharing rich media content.

To increase their presence in the US-market and to  support their growing customer base, celum is proud to announce the opening of their new full service office in downtown Chicago. The Chicago team is ready to deliver celum’s proven expertise and solutions to its North American customers.

“For celum the path is clear – an even faster and greater expansion of our international presence. We want to be close to our customers and partners in order to be able to deliver successful projects and guarantee maximum customer satisfaction.”, states Michael J. Kraeftner, CEO of celum.

 To celebrate its US expansion, celum will host its first Digital Asset Management Summit in the United States on October 30^th in Chicago, IL. The Summit will focus on Social Content Management. Strategic Customers, Technology Partners, and valued guests will experience celum’s newest Social Media Content Management solution, and learn more about its products and services.

For further information about the event, please visit www.celumsummit-america.us or www.celum.com.

 

About celum:
celum is a leading software vendor for product and brand identity solutions. celum products automate and accelerate communications-, marketing- and sales processes, reducing costs and helping clients achieve greater flexibility in day-to-day operations. Over 750,000 users, from more than 650 organizations in 32 countries, rely on celum software to deliver true efficiency in digital asset management. Find further information at www.celum.com.