Agroam Launches SMS Based Marketing Platform for South Africans

Aug. 5, 2013 - PRLog -- Agroam (http://www.agroam.org/) released it's latest update to it's agricultural marketing platform. Users in South Africa now have the option to use SMS to market their agricultural products through three functions: research, advertising, and lead generation – without the need for expensive smart-phones or an internet connection.

Anthony Connor, the CEO of Agroam explained the importance of this technology. “Our goal has always been to level the playing field for smallhold farmers on the global market. Now we have that opportunity. For the cost of a 5 rand text message, users can choose to find out up to the minute price information to help in negotiation, we can send an email for them to alert our database of buyers that someone wants to make a deal, or we can give them leads and contact details or people in their region they should reach out to for partnerships. It's like having a full-time marketing professional in your agricultural business, but for the price of an SMS”.

The company says that it expects users of its platform to be able to substantially increase their incomes by being able to negotiate better farm-gate prices and find new sales channels. These tasks have been difficult, especially for smallhold farmers in developing countries, as this information is usually tightly controlled at the local level. Agroam states that it hopes to distribute this information for low to no cost in order to increase competition in the agricultural sector, leading to better food security and incomes in developing countries.

Users in South Africa can go to Agroam.org and download it's promotional brochure on how the service works. Agroam states that it expects to release it's SMS service in more countries in Latin America and Africa in the coming weeks, starting with Ghana, Kenya, Nigeria, Brazil, and Colombia.

For more information, please go to Agroam.org (http://www.agroam.org/) or email contact@agroam.org.