Badger Maps announces new client, Össur

SAN FRANCISCO - Aug. 1, 2013 - PRLog -- Badger Maps, a mapping software company that enables field sales teams to visualize and manage their territory geographically, has recently added Össur to its client roster. Össur, a global leader in non-invasive orthopaedics, is using Badger Maps’ software as part of their mobile initiative to make their field sales force more efficient.  Salespeople use the software to plan their routes for the day and prospect for new leads while they’re on the road.  This is a good example of the mobilization of IT in the enterprise.

“To get the most from our salesforce, we needed to find a way to make it simple for sales reps to access customer information in the field,” said Imran Rafique, senior analyst of Enterprise Mobility at Össur. “The Badger Maps application models the sales process from beginning to end and considers the perspective of a sales rep that is mobile.  It works on any device, which was critical to gaining widespread adoption among our reps.”

The Badger Map uses the maps and GPS on smartphones and tablets to display customer locations and route to those locations so reps can efficiently plan and adjust their schedules. It also allows sales reps to use filters and search functionality to drill down to the customers that are important. This is important for sales reps who have hundreds or thousands of distributed accounts to manage.

The app can either pull customers from an Excel spreadsheet onto the map, or it can connect directly into a CRM system to get real time customer information. Sales teams can also share routes with each other which allows inside sales reps to set up additional meetings along the travel routes of the outside reps that they cover.

“Badger’s goal is to provide a field sales force an effective location-based mobile application to enable workflow and enhance the selling process,” said Aaron Tolson, co-founder and COO of Badger Maps. “We’re pleased to hear that Össur is leveraging this technology to create value.”

About Badger Maps

Badger Maps is a San Francisco based software company that enables sales teams to manage their territory by combining Google Maps, data from their CRM, route planning, and leads generation. Learn more about Badger Maps by visiting http://badgermapping.com or calling 1-866-406-0183.

About Össur

Össur is a global leader in non-invasive orthopaedics that help people live a life without limitations. Its business is focused on improving people’s mobility through the delivery of innovative technologies within the fields of bracing & supports, prosthetics and compression therapy. Headquartered in Iceland, Össur has major operations in the Americas, Europe and Asia, with additional distributors worldwide. Learn more about Össur by visiting http://www.ossur.com.