Loan City Home Loans - Key to Their Rapid Growth and Steady Success as Mortgage Broker

ORANGEVALE, Calif. - July 18, 2013 - PRLog -- Loan City Home Loans is a new player in the home loan market  but grew rapidly due to the enthusiastic referrals of its customers.  Loan City Home Loans is a division of Commercial Capital Funding Corporation and prospered the old-fashioned way—by word of mouth. More than 90% of its clients in its early days were referred by other clients, and the business has taken off and not looked back.

They are offering lower mortgage rates, superior service and the personal touch that seems to have left the mortgage industry. Loan City Home Loans treats its clients like family and looks to retain them long term. This approach to the mortgage business has allowed them rapid growth while maintaining a high level of service.  The Loan City Home Loans philosophy is simple, take care of your customers and they'll keep coming back and referring friends and family members.  

The vision when opening Loan City Home Loans was to start with the local community and build a strong foundation with high standards of service and ethics. Simply put, do what you say you're going to do each and every time. Sounds like a simple mission statement however; the internet is riddled with complaints about mortgage companies. Loan City Home Loans is here to make clients feel their business is important and their best interest is top priority. Loan City Home Loans feels this is the formula to long term success.

Andrew Martinez, co-founder of Loan City Home Loans states "We employ only the most experienced loan officers and use our experience in conjunction with the multiple mortgage products we offer to ensure the highest level of success possible for our clients." They don’t believe in the power of numbers philosophy when it comes to employees, each new loan officer is interviewed multiple times and monitored for customer satisfaction. Loan City Home Loans also looks to retain its employees long term. They want to make sure there is a consistency to its level of service and it start with happy employees.

Understanding that borrowers have numerous options when looking for a mortgage, Loan City Home Loans needed to set themselves apart from the pack. They believe it starts with maintaining an excellent reputation. Loan City enjoys an “A” rating with the Better Business Bureau and has received zero complaints, a welcome credibility in this age of loans being re-assigned from bank to bank with no end in sight. Also, Loan City is highly reviewed on popular business review websites such as www.yelp.com/biz/loan-city-home-loans-orangevale-3

Loan City Home Loans can truly customize each mortgage to its clients’ needs and capabilities. This has been possible as they have  multiple home loan options. The sometimes-complicated process of applying and understanding the various programs is made easy by Loan City’s helpful staff. Some of the product offerings are included, but not limited to, HARP, Down Payment Assistance Programs, Homepath Mortgage, USDA, VA, FHA and Conventional loans.

Loan City Home Loans (http://loancityhomeloans.com) doesn't believe the process ends once your loan closes. Since its relationships they are  building with their clients they'll will maintain contact with their clients well beyond a year after their loan has closed. "We feel birthdays are important and are consistent in thanking our customers with a birthday cards which include a Starbucks gift card.”

Clients also report easy contact with Loan City Home Loans long after their loan has. This type of praise, as well as its strong growth profile, proves that Loan City Home Loans will be a force in the mortgage and refinance market for years to come. Loan City Home Loans is built on excellent core values and principles that have proven to be key to its success. Their committed to faster closings at cheaper rates and providing individualized attention to its customers. Thus far, the formula has worked wonderfully as the firm has seen a steady increase to its business.