HealthCare Marketing Group Offers DIY Medical Marketing Tips

July 17, 2013 - PRLog -- Getting a medical practice off the ground can feel like a daunting task, especially when budgets are limited. It may not be feasible to invest in a marketing firm right out of the gate, even though practitioners understand their importance. That’s why The HealthCare Marketing Group has put together some DIY medical marketing tips. These simple tasks are easy enough for do-it-yourselfers and offer enough benefits to be worth the effort:

Tip #1: Think of the SWOT. A standard marketing tip is to evaluate a practice for its strengths, weaknesses, opportunities, and threats, or its SWOT. Take some time to go over these aspects of the practice before writing out what it stands for. What are its goals? What do the medical professionals involved wish to accomplish? What values are upheld?

Tip #2: Develop a Brand. This is about more than coming up with a practice logo or anything like that. Rather, it’s about creating a cohesive image that, even upon a single glance, potential patients will recognize, identify, and trust. A recognizable brand carries an inherent level of credibility.

Tip #3: Build a Website. As a part of a good brand, practitioners need a nice website to represent the medical practice to the public. It serves as the practice’s face on the web. This means it’s important to extend beyond a standard template site with stock photos. Take some photos of the office and patients (with permission) to include on the site. This gives a personalized touch.

Tip #4: Think About Search Engine Optimization. When writing the content for the practice website, use keywords and phrases that people searching for this of type of practice would use in a search engine. A dental practice would include phrases like, “dentistry,” “city name dentist,” and so forth.

By following these straightforward tips, medical practitioners can build up marketing efforts without having to spend a fortune.

About The HealthCare Marketing Group

The HealthCare Marketing Group is advertising, medical website development, online marketing, practice management, and PR firm that specializes in the needs of health care practices.