Buzztala and Symantec Bring Internet's No. 1 Trust Mark to User Generated Social Video

NEW YORK - July 11, 2013 - PRLog -- New York, NY and Mountain View, CA  – In the couple minutes it takes to read this, a week’s worth of video is uploaded to YouTube. With the rise of social networks and an increasing number of smartphone users, brands and retailers are no longer the first, or last, word on their  products or services. These people, the ones uploading all those photos and video, are the new generation of taste makers and influencers. According to eMarketer, the number of user-generated content creators will reach 114.5 million in 2013. Today, more than ever before, savvy consumers trust their friends more than they trust regurgitated brand spiel.  

As top retailers are looking to harness the power of customer generated videos to enhance ROI, Buzztala (http://www.rallycommerce.com/), a leading provider of social video software for top online retailers, is leveraging the Internet’s #1 trust mark to instill confidence in users so they can freely watch, record, and upload video to brands’ and retailers’ websites.

Buzztala is now offering Symantec’s Norton Secured® Trust Seal on its hosted platform allowing top online merchants and brands to easily provide trust to consumers when leaving video testimonials and reviews. With the enhanced security of Norton Secured SSL and Norton Secured Trust Seal protection, Buzztala’s social video platform will allow customers to record product reviews and testimonials without compromising security and privacy.

More than 100,000 websites display the Norton Secured seal by deploying Norton Secured SSL solution. As the most popular security mark in the world, the Norton Secured seal is viewed by Internet users more than half a billion times every day.

“With recent reports of ‘click jacking’ of video cameras on consumers’ devices, communicating security to the end user is paramount to continuing the rapid rise of user generated video content,” said Jay DeDapper, CEO Buzztala. “Having the most trusted name in security as a partner will be critical as we grow our network of online merchants using our platform.”

“Symantec can help merchants inspire trust among online shoppers, and drive trust at every customer touch point in the shopping experience,” said Jeff Barto, Trust Strategist at Symantec. “When an online customer uses the Buzztala offering to create video content about a product or brand, that provides real-world legitimacy of the brand or product – reinforcing confidence and the trust experience.”

Symantec and Buzztala will host a complimentary Webinar for its network of online merchants titled, “Building Trust with Your Customers Through Social and Mobile Content.”  This complimentary webinar will be held July 18^th at 9AM PT / Noon ET and is exclusively for heads of Marketing and e-Commerce from retail organizations.  Online brands and retailers will learn how they can leverage Customer Generated Video to increase ROI, while at the same time protecting their brand and providing trust to their audience. Free registration and details available at:

https://attendee.gotowebinar.com/register/454640396645393...

About Symantec, Inc.

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at symantec.com (http://www.symantec.com/)

About Buzztala

Buzztala is a leading provider of mobile marketing and social video software for top brands. From a drop-dead simple setup and word-of-mouth social distribution to comprehensive analytics, Buzztala is designed to enable any brand, small or large, to leverage the power of user-generated video for its audience. Based in New York, and founded in 2012, the Buzztala team has a deep understanding of building enterprise-grade products for top brands in video, social commerce, advertising and analytics. For more information and to sign up for a free account please, visit buzztala.com (http://www.buzztala.com).

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Buzztala Media Contact:
Liz Cahill
SR Communications
323-627-7878
liz@signalrockcomm.com