NeedTagger Releases Intent-Mining API for Social Media

PENSACOLA, Fla. - July 10, 2013 - PRLog -- Today, NeedTagger announced immediate availability of the Social Signals API, a unique self-service data-mining platform that identifies buying signals, questions and other expressions of commercial intent in social media.

The API provides application developers with programmatic access to NeedTagger’s intent-mining platform, used by thousands of social marketing & sales professionals to connect with sales prospects, market their content and manage their reputation on Twitter.

Machine Classification of Commercial Intent

For many companies, identifying the people and posts in social media that truly matter to their business is an expensive, slow and error-prone task. To date, manual monitoring and classification of social posts has been the only reliable way to accomplish this.

As NeedTagger’s CEO, Vernon Niven, explains, “Mining social networks for meaningful opportunities to engage with customers and prospects is a huge challenge for many companies. The volume of social data available online is almost doubling every year, but in our experience only 3-5% of it is commercially relevant. While no machine can detect business opportunities better than a skilled professional, automated intent-mining services like ours reduce labor requirements, improve an organization’s responsiveness and open the door for entirely new types of applications.“

By automating the discovery of commercially important posts, businesses can:
- respond quickly to customers asking questions, complaining and requesting help
- identify new sales prospects and potential leads during critical moments of need
- market content directly to people expressing a need for it
- better understand the behaviors and intentions of an audience
- build new social applications to address very specific needs.

For Real Time Social Applications

Social Signals is a modern, cloud-based RESTful API that is highly scalable and suitable for use in real-time applications. It is designed for marketers who want to take their social media programs to the next level.

Potential customers for the new API include a wide range of organizations that consider social media a strategic channel, for example:
- social media monitoring teams
- agencies and social ad platforms who want to target social ad campaigns by intent
- third party social data providers, to leverage social intent data in their offerings
- marketing automation providers, to use social data to trigger emails and score leads
- app developers building marketing, customer support and content apps
- market research firms seeking deeper behavioral insights from social media
- equity and options trading desks, to mine social media for market demand
- direct marketing firms seeking to upgrade social media listening capabilities

Self-Service Text Analytics

NeedTagger’s API is a unique offering in the fast-growing social text analytics industry that includes pioneers NetBase, Clarabridge, OpenAmplify, Attensity and Lexalytics.

Vernon Niven explains how Social Signals API is different: “Our goal is to provide natural language processing that anyone can use and benefit from. Not only is our API easy to understand and use, it’s also easy to customize for any application using our self-service app. I’m excited to see what developers will do with it! ”

Social Signals offers several advantages over other text analytics services, including:
- 100% self-service, cloud-hosted platform
- High-speed, rules-based classification suitable for real-time applications
- Build, test & tweak filters against Twitter in real time
- Easy-to-understand classification tags
- No ontology work, machine training or post-processing required
- Classifies Facebook, Twitter, LinkedIn and other short-form social posts
- Optimized for Twitter
- Excellent precision and recall

Out of the box, the service detects 14 basic types of intent, 8 life events and buying signals for 60 common products and services in any short-form social media data (supplied by the user). Custom filters can also be created using NeedTagger’s self-service Twitter apps. The NeedTagger team is available to engineer custom filters for any need.

Pricing

Pricing is tiered according to daily API call volumes and starts at $1,000 per month. A Free 30-day trial is available that processes up to 1,000 social posts per day.

To learn more about NeedTagger’s Social Signals API, visit http://www.needtagger.com/api/ .

Photo:
https://www.prlog.org/12172202/1