RSBL: Leading the bullion juggernaut in India

July 10, 2013 - PRLog -- The bullion market in India is an index that signifies the economic growth of the country. It indicates the amount of wealth the country possesses. Valued by its purity and mass, bullion is the bulk quantity of precious metals comprising gold, silver and platinum that can be assessed by weight and cast as a lump.

India is one of the biggest consumers of gold in the world. People in India buy gold not only for ornamental purpose but also as an investment option. In fact, investment in gold (http://www.trustline.in/Genesis/bullions.aspx) has always been a source of profits to everyone in the long term. People are always willing to invest in gold bullion (http://www.trustline.in/Genesis/bullions.aspx).

Riddi Siddhi Bullions Limited (RSBL) is a leading company in India which deals in bullion, specialising in bars and coins of various precious metals like gold, silver and platinum. Being a company which facilitates investment in precious metals, RSBL endeavours to combine its technical and market experience with hard work and dedication to provide people the ability to make informed investment decisions.

RSBL holds the largest variety of bullions and coins across India. The company’s commitment to excellence in customer service is evident in all facets of its business. RSBL's success is based on customer trust and respect backed by its highly valued staff and best quality products with modern trading mechanisms.

In a short period of time, RSBL has managed to become one of the leading players in the bullion industry. It has been among the market leaders in providing wholesale and retail level bullion delivery in the spot markets in India. Today, RSBL is India’s largest bullion trading company with a credit rating of SME 1 from CRISIL Ltd – the highest rating on the SME rating scale.

RSBL has successfully launched various products on the back of its expertise, brand equity and vast experience in the market. The company’s flagship product ‘RSBL SPOT’ (http://rsblspot.co.in/) is India’s first fully electronic over-the-counter (OTC) delivery based bullion-trading system and arguably the most successful in the world. It has more than 3000 online clients and numerous delivery centres across India. Over 90% of its bullion sale takes place through RSBL Spot.

As an extension to RSBL SPOT, RSBL has introduced an eCoins system – ‘RSBL eCoins’ (http://www.rsblecoins.co.in/). This is a B2B system, wherein which one can buy or sell gold and platinum coins/bars as per competitive market price in Indian rupees. It has created new inroads in online distribution and pricing system for coins in India. This is one of the fastest growing products in the company’s portfolio.

RSBL also continues to run its successful classic model of retail coin distribution and it is a leader in that via ‘RSBL Coins’ (http://rsbl.co.in/goldsilvercoins.asp) - Pure Gold, Silver & Platinum Coins/Bars. Available in different shapes and sizes to meet individual requirements, these coins can also be customised to meet gifting/corporate requirements.

RSBL's ‘Optionally Convertible Debentures (OCDs)’is a innovative product, which takes advantage of the price differences between gold spot/forward and futures prices of the commodity. The product has consistently provided investors with a return of over 15% per annum since its launch in 2007.

RSBL’s 'Bullion++' (http://www.bullionplusplus.com/) is another revolutionary product that provides investors with an opportunity to earn dual income: from an anticipated price appreciation and from lending income. Furthermore, investors need not worry about purity, storage charges, theft and insurance hassles. Investors can also choose non-lease model where the bullion is just stored.

Prithviraj Kothari, Director of RSBL, can be credited for the development of the gold, silver and bullion industry in India. Known as Bullion Man in the bullion market in India, Prithviraj Kothari has played a vital role in the introduction of gold ETFs in India. Under his vision, RSBL has successfully launched India's first and only electronic over the counter bullion trading system, RSBL SPOT.

Under his direction, RSBL has consistently been ranked amongst the top 10 unlisted public companies in India by Business Standard 1000.