Innovation Up, But Success Elusive According to New Book, Innovation ZeitgeistINNOVATION ZEITGEIST, a new book by Silicon Valley guru Alistair Davidson guides managers through a world where everybody is inventing the same products at the same time.
MOUNTAIN VIEW, Calif. - June 28, 2013 - PRLog -- Business is entering the era of continuous innovation. Managers are under pressure to launch a perfect new product or service almost overnight. Many companies are doing it wrong.
As a result, the business environment is worse for innovation today than ever before. With so many companies making lots of little innovations customers are being overwhelmed by technologies that demand too much of their attention and don’t meet their needs.. Davidson’ It’s easier to innovate than ever before, but harder to be successful. Current research suggests that 3 out of 4 venture capital investments don’t return the original investment to the VCs ; as few as 1 in 10 meet the VC return goals, and only 7% of CEOs make it to the IPO or being acquired. Most companies underestimate the number of competitors developing similar products. The strongest predictor of success is offering a differentiated high value product. Me-too products don’t cut it in a world of hyper-competition where innovation is taking place in both developed and developing countries. Many so called innovations are just small improvements or uncreative reactions to customers’ Products may be seductive to people like engineers and programmers, but services and solutions are more likely to be money makers for many companies. Companies that ‘ With so many copycat competitors, you better make sure that customers love and trust you. The top strategy for the rest of the decade will be acting on behalf of the customers, not selling them more features they don’t use. You can’t sell useless bells and whistles or behave badly to customers in a world where customers are tweeting, blogging and rating you. Embedded device, appliance or platform – it’s a critical choice as Nokia and Blackberry have found. Misjudging the shift can blow your strategy apart. Consumers are drowning in information, accounts, passwords, spam and malware. Think “Simplify!” or you will lose your customers to those who do. If you are selling digital content the new frontier in marketing is figuring out what rights and services to bundle or unbundle with the content. You used to buy a one-time right to download a piece of music. Today, when you buy music, it can be bundled with the right to download any time or stream from the cloud. Most consumers don’t realize that their huge MP3, e-book, audio-book, software and games are not transferable. Think upset consumer when a parent dies and their book collection is not transferable. He identifies ten approaches to privacy that a company can select from to create a better relationship with customers and win them away from the competition. The next round of privacy issues are going to make the current problems looks small. Big Data means that companies can not only know about what you have done, but can predict what your secrets are and what you will do in the future. That may be OK for what restaurant you are going to, but not so much if they can deduce your involvement in something taboo or embarrassing. The Internet is so important to business and personal life today, that we can expect new ways of making the anonymous authenticated. He speculates that owning a certified identity, being part of a ‘Tribe of Trust’ Alistair Davidson consults on strategy and business development. He’s a veteran Silicon Valley entrepreneur who has built and commercialized numerous software products including planning, innovation and strategy tools. He is the author of four books on strategy and technology, and a contributing editor at Strategy & Leadership magazine. Alistair Davidson Contact Information: Phone: +1-650-450-9011 E-mail: Alistair@eclicktick.com Web site: www.eclicktick.com Innovation Zeitgeist Amazon web page: http://www.amazon.com/ Amazon author web page: http://www.amazon.com/ Reviewer Comments "Alistair Davidson has written an ambitious, encompassing, and down-to-earth treatise on the current digital transformation. It’ "Innovation Zeitgeist is essential reading for any venture capitalist or startup. It forces the reader to consider what they are doing and what they must continue to do that is different than their many domestic or international competitors, a critical issue for successful startups and for high growth companies." Norm Fogelsong, General Partner, Institutional Venture Partners “Alistair Davidson has produced an insightful analysis of innovation in the digital era. This book is a must read for executives seeking survival and success in today's challenging competitive arena.” A.T. Kearney's clients are all facing the issue of their business being transformed by digital technology. Innovation Zeitgeist is a great resource for helping our Digital Business Forum clients understand how important it is to actively scope and manage the changes to their business, organizational structure, acquisition strategy, business model and required innovation approaches. Michael Roemer, Partner and International Co-head of A.T. Kearney, Digital Business Forum "Alistair zeroes in on many of the key issues we see our market research service-industry clients facing - rapidly changing customer expectations, the need for rapid service introductions, more competition, a need to rethink business models and the types of innovation pursued." Jim Hollingsworth, VP Finance and Security, Pacific Consulting Group "Innovation Zeitgeist is a marvelous creation. I love what Alistair Davidson has done. I enjoy most the narrative style (feels more like a weekend read) and yet it is packed with facts, ideas, authority. There is more content here than an entire MBA course. It's an MBA on digital" - James Lau, Founder movesandshakes.com “Innovation Zeitgeist is thoughtful, pragmatic and comprehensive in its analysis of digital product and service opportunities. The business advice it offers is understandable, even to an engineer like me!” Vint Cerf, VP and Chief Internet Evangelist, Google End
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