Spice breaks the barrier yet again; Launches 5” Quadcore below INR 10,000

NOIDA, India - June 21, 2013 - PRLog -- New Delhi, 21 June, 2013– S Mobility Limited, India’s leading mobile internet company today unveiled its SpiceCoolpad series with the launch of itsnew 5 inch Quad Core Jelly Bean smartphone with qHD resolution and IPS display – The Spice Coolpad MI 515.ThisDTS enabled smartphone with a large ultra-bright screen has received tremendous response internationally having already sold in excess of 1 million units globally. The Spice CoolpadMI-515 is the first in a series of smartphones to follow under the Spice Coolpad brand.

Spice has tied-up with Coolpad, a global handsets player,to offer the best in technology smartphones to its users.

Key features: Spice  Coolpad   MI-515

·          1.2 GHz Quad Core Processor

·          12.7 cm IPS Display

·          qHD Resolution

·          DTS

·          Android Jelly Bean

·          Dual Sim (3G + 2G)

·          5MP AF + VGA Camera

·          1 GB RAM + 4GB ROM

·          Slim and aesthetic design

·          Wi-Fi

·          Bluetooth 3.0

·          HSPA+

·          EXP Memory 32 GB

·          GPS/AGPS/GMS

·          3G Video Calling

       Commenting on the launch, Mr. Dilip Modi, COO & Co-Founder Spice Group,said, “With this newproduct, Spice has broken the price`          barrier and has made Quad Core smartphones affordable for the consumer wanting superlative internet access on the move.It is an affirmation of our belief in constantly re-inventing and creating new benchmarks in the industry. We will be launching many more exciting products under the Spice Coolpad brand. We are confident that with our huge distribution network and own Spice Hotspot stores – the brand will achieve substantial market share in smartphone category with innovative products.”

Spice Coolpad MI 515 is a 9.9mm thin device that comes with a large 12.7 cm Ultra Bright IPS Displayand a 1.2 GHz Quad Core processor. It offers super clear video and DTS audio that lends multichannel clarity and phenomenal sound effect. Running on the Android Jellybean OS, this device has a brilliant 5 MP Auto Focus rear camera. Supported with a spacious 4GB ROM and a 1GB RAM, this smartphone can be expanded upto 32 GB through a micro SD card. Packed with a 2000mAh Li-ion-Polymer battery,Spice Coolpad MI 515 is aided with amazing features like, Bluetooth 3.0, Proximity sensor, G-sensor, Light sensor, Media player, 3G Video calling and GPS/AGPS/GMS among others.

The Spice Coolpad MI 515 will be available at an MOP of Rs. 9,990/-, across India through all major retail stores and www.saholic.com.

About S Mobility Ltd

S Mobility Ltd is one of the fastest growing mobile devices company in India. With a customer base of over 15 million and an annual volume of over 6 million devices, the BSE/NSE listed, S Mobility has market share of nearly 4-5% of the Indian mobile devices market. Known for its innovation, S Mobility has launched several firsts including the Dual SIM phones – across GSM, CDMA, Triband & Touch Screen PDA and smart devices on Android platform. S Mobility also became the first company in the country to introduce a 12 mega pixel camera phone with optical zoom and now has won Golden Peacock Innovation award for India’s 1st 3D phone this year. With business operations spanning across India, Nepal, Bangladesh, Uganda, Tanzania, Zimbabwe and Sri Lanka S Mobility is expanding its geographical presence from Indonesia to Ivory Coast. Moving forward the company aims to achieve further brand acceptability among all target segments through a broader offering of cutting-edge handsets that combine mobile phone functionality with enriched content and smart device capabilities for greater high-speed voice and data capacity. S Mobility has been featured in Forbes 2010 Asia’s 200 ‘best under a Billion dollar’ Companies. S Mobility is spearheaded by Dr. B.K. Modi, Global Chairman & Futurepreneur- Si2i. He has set up joint ventures in partnership with global companies in the field of information technology, document processing, telecommunications and cellular telephony. He engineered the S spice brand which is driving business involving technology-innovations, communication and entertainment. Dr. Modi’s vision enabled S Mobility to become one of the first and leading Mobile Internet devices providers in the nation.

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For further information,  please contact:

S Mobility Ltd.          

Vinay Shrivastav

Ph: +91 9167019151          

Mail: vinay.shrivastav@smobility.in

Avian Media

Anuradha Chawla / Riticka Dutta

Ph: +91 9899965560 / +91 9911717995

Anuradha@avian-media.com/

Riticka@avian-media.com