Flip-Side Advertising: A mass marketer’s dream for some industries

HOUSTON - May 22, 2013 - PRLog -- In the mass marketer’s weary world of filling the advertising pot with the right advertising mix, one Northeast Texas based national advertising group has developed a blend of advertising seasoning that makes even the most average of advertising mixes more flavorsome and robust.  In terms of cost, it is almost as inexpensive as purchasing table salt. And, at a cost of less than five cents per thousand “card carrying” consumers, it is an advertising bonanza for businesses that need to reach out to millions of potential customers with a single focused message.

   “If you can communicate to millions of consumers what you’d like them to do within a two inch–by-two inch, three dimensional window then the Flip-Side Advertising POP Card can work for you,” according to advertising designer Willie Hobdy. “Our average response rate of 3.3% is very impressive when you consider the cost,” says Hobdy whose blooming company, for over a year, has been developing and testing what the they call “Flip-Side Advertising POP cards”. Hobdy says the success of Flip-Side Advertising POP cards in driving consumers to telephone call centers and visiting websites has been nothing less than spectacular. Likewise, for clients who are experiencing a spike in consumers walking-in to make purchases or sign on for legal, energy and telecom services. Company is found at: www.neylandvillehc.com.

   As well, it should. Hobdy’s team uses the oldest communications tool in the media arsenal to capture and drive consumer action. Print media. They’ve literally created it in a steroid form, no pun intended.

   The company’s “Flip-Side Advertising POP Card” is a double sided 2 inch by 3.5 inch full color, business card size, UV coated durable print product.   The face of the card is a nearly universally used and accepted savings coupon product that the company gives away to some 50,000,000 uninsured Americans.

  The capture products (cards) are placed in the company’s point-of-sale marketing material. The company enables consumers to pick up the Flip-Side Advertising POP Cards in hospitals, clinics, municipal buildings, social clubs, credit unions, doctor’s offices, social service agencies, convenience stores and the like together with the company’s custom manufactured point-of sale marketing card holders. Consumers present the face of the cards at any of over 60,000 pharmacies across the country and receive a discount of up to 85% off the cost of their prescription.

   At the same time, the company reserves three-fourths of the “Flip-Side” of each card to carry the advertising message of carefully selected industries, mainly energy, telecom, insurance, banking and legal services that look to cull this massive market in either or both English and Spanish languages. The technology behind the system allows the company to compare input and result yields in specific geographical areas of the country.

   “The cards are absolutely no cost to consumers, pre-activated, no paper work, no sign-up, there's no catch, they never expire, and everyone qualifies,” says Hobdy. Consumers like the cards because they save up to 85% off prescribed medications by utilizing the cards. Advertisers like the cards because of the low expense and high return on investment.

   Mass marketers also like the cards because not only is the two-by-two inch space sufficient for an action-driven, well organized and strategically placed advertisement but, more importantly, the messaging gets carried in consumer pocketbooks and purses 24 hours a day, 7 days a week, literally converting observers into users and word-of-mouth spokespeople.

   It all adds up to a highly innovative and original way of using call-to action technology to achieve both surprise and mental note taking in the mind of consumers who need the advertiser’s product or service.