Know Your Target Market by Using Online Mapping

NAPERVILLE, Ill. - May 20, 2013 - PRLog -- Who will buy my products?

Who will use my service?

Where will I get new customers?

Is there still something that I can offer that competitors are not yet offering?

How can I stand tall in stiff competition?

The questions above are the usual questions that new entrepreneurs often ask themselves. To sort things out, they should consult an online mapping expert. Topo.ly, a fast growing business intelligence service company, enables businesses to create maps for data visualization to make the most from their analysis. Topo.ly develops powerful tools to maximize the potential of mapping technology. For many years, small businesses and big enterprises have all learned to rely on mapping for gaining deep insights into customers and growth opportunities.

Topo.ly’s mapping application is very easy to use as it allows businesses to manage thousands of mapping points in a single map. This simplifies research and understanding of target markets. Benjamin B. from the University of Maine Facilities Management said, “This is a powerful tool for anyone trying to manage a large number of mapping points. Other mapping systems on the web just don’t compare.”

Deviating Target Market to Just Plain Market

When mapping business intelligence tools are used, companies can easily get valuable answers to their business concerns.

Building Maps for Free

Standard Members experience the value of building maps for free. Without shelling out a dime, they can create powerful maps and analyze data for their target market. They can add up to 2,500 locations per day – an awesome way to start strategic mapping to identify target markets. From the maps created, they can pinpoint who need specific services or use their products. Learning the geographical information of their customers allow them to expand their analysis, study the competition, and meet customer expectations.

Building Heat Maps

Heat map building is one of the most powerful uses for Topo.ly’s online mapping solution. The application enables analysts or even managers to create heat maps in less than 3 minutes from the data pasted into the system. Heat maps provide visualization for data in terms of location density, sum of sales, average of sales, and many others. This way businesses can extend their analysis to derive deep insights to understand who their target market is, and what market has the highest potential for growth. This is how to succeed in a competitive environment.