Boral TruExterior® Trim Expands Access to Product Line in Wisconsin, Minnesota, and Iowa

ROSWELL, Ga. - April 30, 2013 - PRLog -- Today Boral TruExterior® Trim, the revolutionary product line pioneering the new poly-ash exterior trim category, has announced expanded distribution in the states of Wisconsin, Minnesota, and Iowa through a newly forged distributor relationship with Amerhart, the established lumber and building products distribution company headquartered in Green Bay, Wisconsin. Amerhart will serve the lumber and building material dealer base in these key states with the Boral TruExterior® Trim product line.

“Amerhart is a leading distributor, known for their customer service, they have a proven track record for launching game-changing products in their key Midwestern states,” said Tom Zimmerman, Director of Sales and Marketing for Boral TruExterior® Trim. “This relationship has already begun to generate significant sales of our trim products as the demand continues in the Midwest for a solution with the unique combination of simple installation, workability, and dimensional stability during extreme temperature and moisture cycles.”

Having pioneered the poly-ash category in the exterior trim market, the Boral TruExterior® Trim product line offers builders, contractors, remodelers, and homeowners long-lasting and low maintenance trim that outperforms other trim competitors with its enhanced durability. An optimal solution for a variety of non-structural applications, Boral TruExterior® Trim is a sustainable building product with resistance to moisture and the expansion and contraction characteristics common to other trim options during temperature changes.

Amerhart will distribute Boral TruExterior® Trim and Beadboard to its customers as a high-performance alternative for fascia boards, soffits, frieze boards, rake boards, garage door casings, window surrounds, porch ceilings and door trim, among many others. The product appeals because of its ease of installation, the ability to be painted any color and can be worked using traditional woodworking tools. Boral TruExterior® Trim, however, is virtually free from many of the undesirable problems that plague wood, including rotting, cupping, twisting and termites.

The Boral TruExterior® Trim product line is produced from a blend of proprietary polymers and fly-ash, which ensures consistency throughout the material with virtually no moisture cycling or absorption. The trim is ideal for ground contact, and unlike many competing products, does not require end-sealing, special adhesives, or other costly installation techniques. The product line is protected under a 20-year limited warranty.

“Boral TruExterior® Trim filled a need in our product offering for a trim product which was both ideal for our climate and easy to install,” said Jeff Verbencouer, Marketing Manager for Amerhart. “As a distributor having served the region’s building industry since the 1940’s, our pulse on the needs of our customers indicates there is real demand for this product line.”

For more information on Boral TruExterior® Trim visit www.BoralTruExterior.com or call Tom Zimmerman, Director of Sales and Marketing at 678-639-7004.

About Boral TruExterior® Trim:  Recently named one of the “101 Best New Products” by Professional Builder and Professional Remodeler magazines, Boral TruExterior® Trim is manufactured by Boral Composites Inc., which is headquartered in Roswell, GA and is a wholly owned subsidiary of Boral USA.  Boral Composites Inc. is a manufacturer of sustainable exterior building products, which reside in the poly-ash category.

About Boral USA:Headquartered in Roswell, Georgia, Boral USA is the holding company for Boral’s US operations which include leading manufacturers in the building material industry. Boral USA’s subsidiaries include Boral Bricks: #1 manufacturer of clay brick in the United States, Boral Roofing: the nation’s leading manufacturer of clay and concrete roof tiles, Boral Stone Products, manufacturer of Cultured Stone®: #1 Brand of manufactured stone veneer, Boral Composites Inc.: manufacturer of Boral TruExterior® Trim: #1 Brand of poly-ash exterior trim products.