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Hill & Partner Inc, brings new client VisionWeb to Vision Expo East 2013
By: PR First
The new Custom Branded Environment, premiering at Vision Expo East in a 20x20 configuration, was designed and created by Hill & Partners with versatility in mind; it can be reconfigured as a 10x20, 20x20 or 20x30 exhibit.
The fully ground-supported exhibit, standing 16 feet tall, featured an impressive header that lined the perimeter of the exhibit, drawing attention to the new VisionWeb logo. The four-foot, 3-dimensional logo further enhanced the company’s brand visibility through the use of LED halo-lighting. A sweeping backwall lent a dramatic effect to the inviting property, which included five sleek demo stations with imbedded monitors and backlighting.
Two 16-foot semi-private conference rooms were accented by 12-foot frosted plexi-glass panels. Industrial elements added to the clean, flush lines of the eye-catching custom Branded Environment while the signature VisionWeb color palette of vivid blues and brilliant red with pristine white interspersed throughout added to the appeal of the distinctive exhibit.
Overhead, strategically placed lighting accentuated four 12-foot high work stations; the entire exhibit was crowned by a detached ceiling from which floating ball lights were suspended.
“As marketers, we’ve all been there – you approach a company for a new booth proposal, and you end up flipping through catalogs of booths they’ve created for someone else,” said Heather Smith, Director of Marketing for VisionWeb. “Hill & Partners is the only exhibit company we’ve ever worked with that didn’t do that. They took the time to get to know our team, learn about our company, and truly understand our brand before proposing a booth. The experience was like nothing we’ve ever seen before! It was as if they knew our brand as well as we did and were as passionate about it as we are. They far exceeded our expectations and response to our branded environment has been phenomenal. We couldn’t ask for a better partner.”
VisionWeb provides software and technology services to streamline and simplify the eye care industry.
“We are excited to work with VisionWeb and build awareness of its proprietary technology,”
About Hill & Partners
Over the last two decades, Hill & Partners has developed services and people that create custom, rental, commercial and portable Branded Environments. H&P is your full-service brand team with a network of skilled partners throughout the country and the world. They provide professional exhibit program management, plus a variety of project based brand communication services. Experience is a key factor in their long running relationships with clients including Polartec LLC, Dunkin’ Brands, Demandware, Samsonite and National Grid. For additional information, please call 617.471.7990, visit hillpartners.com or find the company on Facebook, LinkedIn and Twitter.
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