Launch of Innovative London Business Course that Uses Psychology to Teach Marketing

DOCKLANDS, U.K. - April 19, 2013 - PRLog -- Since 2005 Valentina Ibeachum has been presenting business workshops to aspiring business men and women. She’s met several people who’ve run off with what they thought was a great idea only to lose thousands of pounds of hard-earned money or ended up in devastating debt. One of such people in her workshops had already quit his accounting job, taken a three year no-break lease, and a business loan for his startup business. An internet café near the Town Centre of a quiet town in Essex. But he could barely get up to ten customers a day. He ended up in serious debt, no business, and no job. He had to resort to manual jobs to support his family.

Coming May 18th, Valentina Ibeachum will be launching to the public One Day to a Richer You a business startup course (http://4womeninbusiness.co.uk/course), where she teaches budding and seasoned entrepreneurs how to avoid the grave mistakes that so many make when they feel they have a great idea. Understanding the psychological factors behind what makes people hungry for products and services is the first step to determining if the idea will be a money-maker.

According to what she teaches in the marketing module there are four main psychological factors that make people anxious to buy certain products and services. Knowing what these are will help businesses to create the right products and services and at the same time develop compelling marketing messages that convert into sales. For more info, visit http://4womeninbusiness.co.uk/course.