Media Excel and Vidmind partner to provide Cloud TV service

The joint transcoding management component in trial by a number of operators
LONDON - March 19, 2013 - PRLog -- TVConnect  - Vidmind (, a pioneering End-to-end Cloud TV technology provider for operators, broadcasters and retailers, announced today its partnership with Media Excel (, an innovator of adaptive bitrate, multi-device transcoding for multiscreen video delivery.

The joint transcoding management component, Vidmind SnowCannon (, is in field trials by a number of operators, including a leading East European household brand - a newcomer to the lucrative TV market place. Vidmind’s 1st ever fully managed Cloud TV service will bring a comprehensive home entertainment experience, including live HD-TV, VoD, catch up TV, social features and a TV app market, to the brand’s multimillion customer base.

Media Excel was chosen by Vidmind not only because of its powerful transcoding solution which produces superior quality video in multiple formats but also because of the adaptability of the Media Excel platform. Media Excel’s HERO product can be operated as a local service or on a Cloud service. This allows Vidmind to run the encoding process at the customer’s headend but manage all services through the Cloud.

Vidmind’s first ever fully managed cloud Platform-as-a-service represents  a new business-to-business-to-consumer category in the OTT TV market, which according to Digital TV Research is expected to generate almost $29 billion by 2017.  

Any company wishing to become a virtual TV Operator can now enjoy a fully scalable and redundant platform available anywhere in the world. Free of any up-front development or setup costs, Vidmind’s unique monthly pay-as-you-grow business model enables new virtual TV operators to scale up their operations, virtually risk-free, as they acquire more content and subscribers.

The Vidmind platform is the control centre for operators. Using a cloud-based infrastructure, operators can provision the service, manage media content and target specific subscriber segments with deals and promotions. Comprising patent-pending technology, the Vidmind platform is where content is ingested, transcoded, encrypted and delivered. Operators can manage subscriber settings, gain insights on specific subscriber segments and tailor content offering to them.

SnowCannon is the transcoding workflow manager. It is the mitigating layer between the transcoder and the service delivery platform, WildFire, managing the transcoding of numerous media files at a time. SnowCannon supports the consistency of the Vidmind experience across devices, so that every media asset can be viewed in various screen resolutions.

"The success of online video-on-demand services like Netflix is merely a sign of things to come. New Internet-TV providers are popping up like mushrooms after the rain,” said Danny Peled, CEO of Vidmind. “However the winner in each market will be the one who delivers the best experience.” He added. “Strong technology partners like Media Excel ( help us combine our core competencies into one solid, robust OTT TV solution and offer the richest feature set available today. ”

"It is a big honour to have our technology selected by Vidmind," said John Hotchkiss, COO of Media Excel. " Vidmind’s unique service models demands the best in transcoding and management, and Media Excel is more than up to the challenge."

Vidmind will be presenting its End-to-end Cloud TV platform at TV Connect 2013 at the Olympia Exhibition Centre in London, March 19-21 in Stand 11. Visit to schedule a demo.

About Vidmind

Vidmind is a White-label, Over-the-top (OTT) Cloud-TV platform. We offer any company the chance of launching a multiscreen TV service including Live HD-TV, On-demand content, Social TV, Home Streaming, a TV App Market and 2nd Screen content discovery.  

Vidmind offers Android-based set-top boxes, PC, mobile and tablet applications. It enables new entrants the opportunity to become OTT TV operators today, offer consumers more choice and make TV into something that has never been seen before.

The Vidmind experience is seamlessly transferable across devices and networks. Users can create, curate and recommend content to their social networks whether it is live TV, VOD, media streaming or TV apps.

Founded by veterans of the OTT video pioneer GooMe, VidMind is an Israel-based company of approximately 40 employees. We are all about delighting users, empowering operators and being open. For more information visit .

About Media Excel:

Media Excel defines the adaptive bitrate, multi-device transcoding standard for multiscreen video delivery. The company’s hybrid approach of using software and hardware transcoding solutions powers more than 18 million live mobile/tablet TV viewers daily in the US alone. Across the headend, cloud, or edge video distribution, the company’s solutions are used in a variety of markets including broadcast, government, telecom, MSO, and CDN. Founded in early 2000, the company continuously innovates services and offerings for large-scale mobile carrier customers such as AT&T, Sprint, T-Mobile, and Verizon, to high-profile event-driven organizations such as Telstra Australia, NFL, NBA, and the Olympic Games. Media Excel is headquartered in Austin, Tex. with offices in Seoul and Silicon Valley. For more information about Media Excel, please visit


Shanie Weissman, Marketing Manager, Vidmind

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