Hearing Company Highlight Benefits of Hearing Aids as 360 Million Suffer from Hearing Loss Worldwide

EDGBASTON, U.K. - March 19, 2013 - PRLog -- More than 360 million people around the world suffer from debilitating hearing loss, and less than a quarter are seeking the help that they need. These are the findings of a recent report by the World Health Organisation.

The prevalence of hearing loss has increased, just as life expectancy has increased, which suggests that old age is a major factor in the findings. According to WHO estimates, almost a third of people above the age of 65 now live with the condition. Incredibly, of the many millions of people who suffer from hearing loss just a fraction obtain hearing aids.

Just 16% of sufferers in Europe obtain the hearing aid that they need. Whilst some parts of the suffer from a short supply of devices, the UK can offer digital hearing aids to sufferers, but many do not seek out the help that they need.

The Hearing Company currently offers free hearing tests from all of their stores around the UK, and recommend that all people over the age of 55 have their hearing tested regularly, in much the same way they might for other aspects of their health and wellbeing.

Each straightforward hearing test is carried out by a Registered Hearing Aid Dispenser and includes a personal consultation, ear examination, hearing test and in depth discussion of the results to provide each visitor with all of the information they need to make decisions on their aural health and the need to purchase a digital hearing aid.

Buying hearing aids is a big decision, but not one that should be avoided. In order to make the decision as straightforward as possible, The Hearing Company provides all of the help and advice the customer needs, along with a wide variety of hearing aids to choose from. Hearing aids can be purchased which cater to the customer’s lifestyle and budget; allowing them to gain some of the normality and freedom that might have been taken away from them by their condition.

Better hearing is within reach for millions of hearing loss sufferers. For more information, head to the Hearing Company website, or drop into a Hearing Company store for a free hearing test. http://www.thehearingcompany.co.uk/