Playing to America - MLS Soccer TV talent search finding the next Africa pro soccer players

March 11, 2013 - PRLog -- Talent Identification & Brand Building for MLS clubs wanting to help develop their brand, fan-base and talent pipe-line in Africa.

'Playing to America‘ is an annual TV series that searches for the most talented up and coming African footballers (boys aged 14 – 15 years) who get the opportunity to showcase their talents in America's MLS with a leading MLS Soccer Club.

Through African open trials, 'Playing to America‘ provides a unique insight into Africa’s key passion, Soccer, whilst showcasing the continent – country by country and offering genuine life changing opportunities for talented African Soccer players to overcome some of Africa’s most difficult obstacles/life challenges and become professional soccer players in MLS.

The show provides a thoroughly unique and truly engaging proposition with high interest value to America's viewing audience whilst creating measurable ‘make a difference’ opportunities to Africa’s impoverished youth.

Leading MLS Soccer Clubs are being offered the exclusive rights to ‘Playing to America‘ in Africa and preferably for a 5 year commitment.

We have African based soccer partners with extensive African football networks and footprints that will ensure that we really do look at the very best talent in each country.

EXECUTIVE SUMMARY

This unique concept combines the importance of grass roots Soccer development, with the appeal of sharing the world's favourite game with children from exotic, far flung African locations.

It provides leading MLS Soccer clubs with a unique marketing opportunity to roll-out an African development project demonstrating significant commitment to the emerging African continent.

The TV show provides the exposure and marketing value to the whole concept of developing young African talent and an African fan base.

The “Reality TV” element of the show, and the uniquely evocative African setting will attract fans who are not part of the current MLS and leading MLS Soccer club audience.

Compelling Show content will be created for online consumption throughout Africa ¹.

Creating a unique opportunity for a leading MLS Soccer club to become the leading supported Soccer Club throughout Africa.

¹  Internet / mobile internet growth in Africa is higher than any other area in the world (creating opportunities to include online / mobile promotional awareness / fan building in Africa via this concept). See “WHY AFRICA?” page for more compelling reasons.

WHY SOCCER?

Soccer is America’s most played sport, but as the MLS competes for viewership against other European and emerging Global Soccer leagues, innovation and added value are vital.

‘Playing to America’ provides an entirely new and unique concept in soccer entertainment that will be a powerful asset in building the MLS / an MLS Club’s brand and viewership in America, Africa and Globally.

It brings together soccer, the evocative places and people of Africa and the unique appeal of reality TV in a fresh, meaningful way.

Individuals who may never have watched a MLS game will be captivated by the unique appeal of ‘Playing to America’.

In the years to come the young African players they have connected with, will progress into the MLS with a leading MLS club and will take their fan-base with them.

Providing access to & the opportunity to build an untapped fan base in Africa (Africa has a population of 1billion passionate football fans)

Whilst ‘Playing to America’ will be fantastic entertainment, it will primarily be a project with heart and conscience.

Every player who attends trials will enjoy a fantastic training experience and leave encouraged to continue playing the game. Those who make the touring squad will enjoy two months of exceptional coaching, mentorship and a life-changing tour experience.

Every possible support will be given to each of them to pursue any opportunities that may arise from their exposure.

The ultimate winners ¹ will not only have the opportunity to create a wonderful new future; they will also become iconic figures inspiring hope and determination in countless other young players in the communities they come from.

A unique opportunity to build a talent pipeline of African Footballers.

¹ it is envisaged that 2 professional academy contracts with a leading MLS club be offered to the ultimate winners each year