Feb. 13, 2013
-- ZapBoomBang Studios, a state-of-the-
art audio and video production and post-production facility, was recognized for excellence by the American Advertising Federation-Houston chapter for a second consecutive year. Each year, winners of the organization's ADDY®
Awards are chosen by a panel of AAF judges to recognize outstanding work in the advertising industry. ZapBoomBang Studios celebrated the 2013 awards night with victories that included four Gold and four Silver ADDY Awards and five Citations of Excellence.
Among the Gold-winning titles for ZapBoomBang Studios was work done for Lopez Negrete Communications’
clients MillerCoors and Verizon Telecom. The studio took top honors in the music and sound design categories for the Miller Lite spot “Nothing Else Matters,” and for Verizon Telecom’s “Orchestra,”
the studio won Gold in the editing category. In these two commercials, the brilliance and artistic vision of the professionals at ZapBoomBang Studios truly shine. The spot “Nothing Else Matters” shows the viewer a group of friends as they unite to watch a soccer match, and the ambiance and music of the spot give the piece a larger-than-
life feel. The outside-the-
box creative of Verizon's "Orchestra" commercial takes the viewer to a virtual space in which a symphonic performance is performed, showing Verizon's powerful video streaming capabilities, as it is revealed to us that the conductor is leading his orchestra remotely by video.
“As we were working on the production of the Verizon 'Orchestra' spot, we knew immediately that it was an award-winner,”
said Patricia Torres-Burd, general manager at ZapBoomBang Studios. "The creative was beautiful, and the production was impeccable. For us to get to take part in it was an honor. We also had a strong feeling about Miller Lite's 'Nothing Else Matters.' The spot is epic. We saw that it was going to be recognized, not only on the air but also as an award-winning piece.”
Rounding out the list of the 13 awards garnered by ZapBoomBang at this year's 51st Annual ADDY® Awards:
For the “Nothing Else Matters” spot for Lopez Negrete Communications client MillerCoors, ZapBoomBang Studios claimed two Gold ADDYs for music and sound design. It also received two Silver ADDYs in music and editing for the MillerCoors piece “The Plot." In addition, work for Lopez Negrete client MillerCoors collected a Citation of Excellence for editing.
For the work done for Lopez Negrete client Sonic Corp., ZapBoomBang Studios won the Gold in animation or special effects for “Dots.”
Work for Lopez Negrete client Verizon Telecom took one Gold ADDY and one Silver ADDY for “Orchestra,”
and one Citation of Excellence for the Verizon FiOS “Siloueta”
Tippit & Moo client Global Workers Solutions/EOG took the Silver ADDY for digital advertising.
Lopez Negrete client HULU received a Citation of Excellence for digital advertising.
Purple Songs Can Fly received two Citations of Excellence in the categories of campaign and broadcast/electronic/
“We measure the work we do every day with the yardstick of absolute excellence,”
said Torres-Burd. “ZapBoomBang Studios helps agencies and marketers alike take their ideas to a whole new level by providing state-of-the-
art sound and video solutions. These awards are a demonstration of our unwavering standard of excellence in our craft."
ZapBoomBang Studios is a creative resource available to the advertising, marketing, content and creative industry, regardless of project size or budget: musicians, producers, agencies and clients, production entities, voice-over talent – anyone in need of radio and TV spots or audiovisual production. ZapBoomBang Studios has been open for business since celebrating its Grand Opening in June of 2012. About ZapBoomBang Studios
ZapBoomBang Studios is a full-service, state-of-the-
art video post-production and recording studio located in Houston, Texas. Staffed by award-winning engineers, producers, musicians, composers and project managers with the latest technology at their disposal, ZapBoomBang Studios serves recording artists, producers, filmmakers and advertisers in local, national and international markets. Services include: audio recording and mixing; music composition, recording and production; post-scoring;
sound design; video editorial services (offline and online); motion graphics and effects. For more information, call 713-521-9227 or visit us at 3336 Richmond Avenue, Suite 400, Houston, Texas 77098, or at www.zapboombang.com