Trends and Realities in Mobile Marketing

Jan. 28, 2013 - PRLog -- As a partner to dozens of unique app developers’ aspirations ComboApp has been privy to glances inside the app gold rush experience as it comes to fruition from many different perspectives. Through the eyes of grassroots developers keen on becoming the next mobile sensation to enterprise organizations looking to make their mark on this exploding industry, the agency has been able to synthesize the core of what makes the app world as alternatively alluring and difficult a marketplace to break through in as it is.

ComboApp, an exhibitor and official media partner for Apps World, specializes in promoting applications, a task that many times blurs the line between rewarding execution and frustrating if not  eye opening, learning experience. Regardless of our industry leading experience there’s always promotional variables that go underestimated, opportunities not taken advantage of, and failure to utilize unseen assets quickly enough. It’s a humbling exercise to come up short in publicity attempts, especially as perhaps the most established name in the app promotion game today.

Yet that said, this is the reality in an industry that’s dominated by fluctuating consumer demands and needs, as well as an unheralded quality-to-performance quotient as the mobile app industry.  This isn’t to say we’re not effective. ComboApp has pushed more mobile apps to success than any other marketing and Promotion agency. The simple fact is that we’ve done so in a commercial arena thats dictated and dominated by consumer decisions more so than perhaps any other commercial corridor active today.

This means that buyers in the mobile arena are still independent. There aren’t institutions, franchises, or brands strong enough in this marketplace for products to latch onto or emulate to any long term effect as there are in arenas like the food, auto, or fashion industries among many others.  We operate in an industry that’s still being shaped by need, one being driven by emerging technologies, and its for that reason that ComboApp is so excited to take an active hand in Apps World 2013 taking place February 7th and 8th, 2013 in San Francisco.  

The premiere mobile app convention in the world, Apps World is a global destination for industry insiders to get together to share their thoughts, innovations, and ideas. Its important in any industry but when looking at the global mobile marketplace its crucial. This is a chance for us to share our insight on what tactics work to shift consumer demand, where the limitations of those approaches currently lie, and where they are moving towards in the near future and beyond. To do so ComboApp will be involved in a public panel focused on Mobile Marketing & Advertising during the show and we’re excited to let you in on what we’ve learned in terms of marketing strategies, publicity tactics, and industry realities inherent in the mobile ecosystem over the past year.