Dentsu Communications Wins Jos Alukkas Business
Dentsu Communications has won the creative mandate of Jos Alukkas, one of South's largest Jewellery groups.
Jos Alukkas, one of South's largest Jewellery groups.
Jos Alukkas's relationship with gold began as early as 1964 and is now one of south's largest jewellery groups. They take pride in being the first jewellery group for having received an award for quality.
With expansion plans targeted at scaling the national market and the Asia Pac region they plan to invest over Rs 550 crore in the following year to establish itself further in the southern markets while slowly moving into the four metro cities at the same time. They already have 26 showrooms spanning Kerala, Tamil Nadu, Karnataka, Pondicherry and Andhra Pradesh.
Jos Alukka, Chairman of Jos Alukkas expressed satisfaction on appointing Dentsu Communications and said “We are happy to be associated with the Dentsu team who will partner us in our journey ahead. The team has a good understanding of the market and we believe they’ll help us connect better with our customers’’
Commenting on the expansion, Arijit Ray, CEO Dentsu Communications said, “Jos Alukkas is a brand of great stature and enjoys a deep connect with people in the South. We are absolutely thrilled to have a reputed Jewellery House like Jos Alukkas as our first client in our Kochi operation. Apart from being a great brand we are delighted to work with some great people at Jos Alukkas. I am sure Saji Jayakumar and the team at Kochi will work very closely with the brand team to take this relationship to next level”
Suresh Mohankumar, Head of Planning Dentsu Communications said, “Jos Alukkas as a brand has always defined itself very well. The core of the brand is 'bandham'. At a time when most of the stories on jewelry are transactional in nature it gives us a great opportunity to use this core to further distance Jos Alukkas from competition. For creators of stories Jos Alukkas is a virtual gold mine”
Ashwin Parthiban, Regional ECD South, Dentsu Communications said “I'm really looking forward to working on a brand with such a sharply defined raison d'être.”
Jeejo PP, Corporate Marketing Manager, Jos Alukkas added “The campaign that broke recently with South Super Star Vijay and his mother Shobha Chandrashekar is the talk of the town. We’re looking forward to do more exciting work with the Dentsu team which will stand out from the clutter”.
About Dentsu Communications
Dentsu Communications is one of the three full-fledged advertising agencies that are a part of the Dentsu network in India. With its headquarters in Bangalore, it has branch offices in Gurgaon, Chennai, Mumbai & Kochi. Dentsu Communications is a part of the Dentsu India Group, a wholly owned subsidiary of Dentsu Inc., Tokyo. Mr. Rohit Ohri is the Executive Chairman and Mr. Soumitra Karnik is the National Creative Director of the Dentsu India Group.
About the Dentsu India Group
The Dentsu India Group, a 100% subsidiary of Dentsu Inc., Tokyo, comprises four independent, full-service advertising agencies - Dentsu Communications, Dentsu Marcom, Dentsu Creative Impact and Taproot India, a media company - Dentsu Media and a digital company - Dentsu Digital. Besides the core advertising and media business, the group also houses world-class expertise in the areas of communication design, activation and sports marketing. Fully integrated with the Dentsu Network, the Dentsu India Group is geared to usher 'The Dentsu Way' in India to deliver, not just incisive integrated communication solutions to clients but also, embody the world-class service quality which Dentsu is known for the world over.
About Dentsu Inc., Tokyo
Founded in 1901, Dentsu Inc. has held the position of the world's largest single-brand agency for almost 40 years. Through its unique "Integrated Communication Design" approach, Dentsu offers multinational clients the most comprehensive range of advertising and marketing services in the industry. While continuing to pursue innovation in the digital arena, Dentsu is active in the production and marketing of sports, movies, anime and other entertainment content on a global scale. The Dentsu Group has more than 6,000 clients and close to 20,000 employees worldwide. For more information, please visit: www.dentsu.com