Survey Results: Damage Already Done By Fiscal Cliff to High-Tech Sector Marketing Plans/Budgets

Poll of 113 Marketing Professionals in the High-Tech Sector.
Fiscal Cliff Chart 1
Fiscal Cliff Chart 1
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Enterprise Solutions
Fiscal Cliff
Staff Reduction


Rockville - Maryland - US


Dec. 26, 2012 - PRLog -- As the debate over the Fiscal Cliff continues unabated, G2Market ( and BizTechReports ( teamed up  to survey  113 marketing professionals in the high-tech sector to understand the implications of the Fiscal Cliff crisis for this sector.  The survey was conducted between December 3 and December 21 of 2012.  

Our central conclusion: Whatever ultimately happens with the Fiscal Cliff negotiations, significant damage has already been done to the marketing plans and staffs of companies in high-tech organizations that provide enterprise solutions to the public and private sector.  Staffs are being slashed, plans to participate in conferences or events have been reduced, as have go-to-market relationships with partners.  

The only marketing activity that appears largely unaffected are digital marketing initiatives.  Here are the top line findings of our survey.

For more details on the results of the survey click here.

About G2Market

Founded in 1994, G2Market is a Washington D.C. based thought leadership research and consulting firm that specializes in developing measurable and accountable consultative communications strategies for organizations in the high-technology sector.  G2Market’s content management and marketing team provides CMOs with solutions that fully leverage the tools, tactics and techniques of today’s digital age. Moreover, we make sure to close the loop with sales activities to generate measurable results (

About BizTechReports

BizTechReports is an independent reporting agency with offices in Washington, DC and Toronto, Canada. We analyze user trends in business technology. Our reports explore the role that technology products and services play in the overall economy and/or in specific vertical industries. It is the mission of BizTechReports to put enterprise technologies into a context that business decision-makers can understand and appreciate (
Source:BizTechReports & G2Market
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Tags:Enterprise Solutions, Fiscal Cliff, Technology, Staff Reduction, Marketing
Industry:Technology, Marketing
Location:Rockville - Maryland - United States
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Page Updated Last on: Dec 26, 2012
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