Small Busines Marketing Can Be Improved By Optimizing User Generated Content Online

Rapid changes in online indexing due to updates and changes in Google's algorithms are now heavily favoring user generated content. Small business and professional practice owners can use these changes to their advantage.
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Stephen Whittier
Direct Response Marketing
Business Coaching
Business Coaches


Massachusetts - US

Dec. 22, 2012 - PRLog -- Rapid changes in the way information is indexed online due to updates and changes in Google's algorithms are now heavily favoring user generated content. Best selling author, entrepreneur and marketing coach Stephen Whittier says that small business and professional practice owners must understand how to adapt to these changes and use them to their advantage to improve their marketing.

A significant aspect of the new Google updates is a new emphasis on Google+ and the migration of Google Places listings for businesses to Google+ Local. The rating system for businesses are being converted to the ZAGAT rating system to create the Google+ Local reviews feature.

Stephen says:
"Search engine optimization (SEO) strategies that worked even a year ago have changed dramatically. The reality is that user interaction and user generated content like reviews are carrying more and more weight online, so it's imperative that small businesses and practices understand how to adapt to and benefit from the new landscape."

Stephen states that one of the keys is for business owners to:
1) develop a method for encouraging positive user generated content and interaction from their clientele, and
2) create a simple process to help their clients or patients submit reviews to their Google+ Local page.

In turn entrepreneurs should also make sure that their Google+ and Google+ Local pages are optimized to provide helpful and informative information to users.

Stephen states that along with getting more positive testimonials online and raising organic search rankings, this strategy will also help to raise the business's authority and exclusivity in the marketplace.

For a video training on optimizing your user generated content online, visit:

For a complimentary copy of Stephen's "Black Belt Entrepreneur Secrets For Multiple Streams of Income", visit:

About Stephen Whittier:
Recognized as one of America's PremierExperts®, Stephen is a lifelong educator, success and marketing coach with decades of experience helping others to reach their personal and professional goals. His diverse background includes years of teaching at the university level, building successful ‘brick and mortar’ and online businesses, and working directly with some of the most successful marketing experts in the world. By combining his many years of teaching with hands-on experience in best practices and effective marketing techniques, he has developed a unique and effective approach to helping entrepreneurs take their businesses to the next level.
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Location:Massachusetts - United States
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