Dec. 7, 2012
-- With sales of the Nook, Kindle, iPad, and iPad mini projected to skyrocket in 2013, the analysts at TheDayGroup.net predict a surge in B2B guides published in formats friendly to each of these devices.
“As online guide publication and distribution is viewed as a popular inbound marketing strategy,” commented one spokesperson for TheDayGroup.net, “it simply makes sense that the strategy would shift to an eReader-friendly format. Fewer people are going to be reading Word documents and PDF files on their laptops or – to be even more archaic – desktops in 2013. Smart marketing strategists are still publishing PDF’s, of course. But, the really smart ones are now releasing guides that are formatted specifically for the Kindle and other devices.”
TheDayGroup.net has been widely respected in the internet forecasting field for over twenty years. The Greenwich, Connecticut-
based firm has a wide variety of corporate and business clients that require the latest information on developments in online marketing and technology trends.
“We’re known for being the very best in the field of internet forecasting,”
said a spokesperson for TheDayGroup.net. “We had an increasing number of clients asking us for advice on publishing. While we had answers, we felt that we weren’t providing information that was comprehensive enough. So, we dug into the latest market research and conducted some research of our own to answer this question to our clients’ full satisfaction.”
Clients of TheDayGroup.net know that they have the most up to date research on subjects ranging from the cellular industry to new internet strategies and data solutions. “Our clients see that the worlds of business and technology are constantly changing (and merging),” said a spokesperson. “These are the people who realize that books are the new business cards. Of course, they want to know how they can best allocate their publishing resources. Our advice on that matter is just one of the many services and points of information we’re proud to provide to Day Group clients.”
TheDayGroup.net welcomes questions and comments about the future of business publishing and eReader sales. Contact information for TheDayGroup.net can be found below.