Dec. 5, 2012
-- During the holiday season, many consumers are looking for opportunities to make charitable contributions, and many corporations have realized that one of the best ways to capitalize on this sentiment is a cause marketing campaign. But because not all cause marketing campaigns are well-run, and given the explosion of social media as a means of launching and advertising such campaigns, the New York Attorney General has recently issued the “Five Best Practices for Transparent Cause Marketing.”
“As more and more companies begin to focus in on cause marketing campaigns, both for the benefit to society and to the company, it is very important to keep these guidelines at the forefront of company policy,” remarked Darin Klemchuk, co-founder and managing partner of Klemchuk Kubasta LLP.
If your company is considering a cause marketing campaign, these guidelines are an important consideration for implementing such a campaign.
About Darin Klemchuk:
Darin Klemchuk is co-founder and managing partner of Klemchuk Kubasta LLP, a Dallas-based IP boutique law firm that offers comprehensive intellectual property legal services, including litigation and enforcement of all forms of intellectual property as well as registration and licensing of patents, trademarks, trade dress and copyrights. For Mr. Klemchuk’s full bio, click here. To contact Mr. Klemchuk, email him at darin.klemchuk@
About Klemchuk Kubasta LLP:
Based in Dallas, Texas, Klemchuk Kubasta LLP is an IP boutique law firm that offers comprehensive intellectual property legal services, including litigation and enforcement of all forms of intellectual property as well as registration and licensing of patents, trademarks, trade dress, and copyrights. The firm also provides legal services relating to domain names, e-commerce, privacy policies, social media, Internet law, commercial and business litigation, technology transactions, and international business & trade. Additional information about the firm and its attorneys may be found at www.kk-llp.com.