New-age Mobile Solution for Destination Marketing Organizations, Hoteliers, and Concierges

Nov. 15, 2012 - PRLog -- Cartonova announced the launch of an unprecedented mobile solution for destination marketing organizations, hoteliers, and concierges. The application—called Fingertip Concierge—is an itinerary builder and destination-marketing tool that builds individually configured mobile apps for visitors and guests in about a minute.

Developer Mark Mattson describes FTC as singularly unique. “As an alternative to building one, costly mobile app for an entire destination, FTC builds an endless number of personal mobile apps configured to each user’s unique preferences, activities and locations. Best of all, FTC mobile apps are as beautiful and powerful as their $5,000 counterparts. Moreover they are free. Each installation of Fingertip Concierge is capable of rendering thousands of custom mobile apps instantly at any location at any time.”

Mattson notes that most organizations have itinerary builders on their websites.  Many of these same groups have mobile apps that present all points of interest over a region that spreads miles in all directions. One mobile app is expected to serve thousands of people at hundreds of locations who have highly specific preferences and geographic affinities. To accomplish this, the intimacy of travel is sacrificed. So is the chance to match visitors with tailored economic opportunities at the street corner level. FTC changes all that. Using FTC, visitors can build their own mobile apps reflecting their own affinities and locations.

Building a mobile using FTC takes about a minute. The resulting app is rendered and edited in real time. As soon as a new point is added to a mobile itinerary, it appears instantly on the user’s smart device.

FTC supports any media that can be found on the web. This includes slideshows, Tripadvisor reviews, HD videos, coupons, advertisements, and layered Google maps with point-to-point directions. Points of interest are viewed separately or as collections of points surrounding unique locations.

In operation, FTC runs as a branded widget on a destination website or a fully branded application at a concierge or visitor center desktop. The system also can be used to power a destination or hotel kiosk sending mobile apps instantly to the kiosk user’s smart device.

Fingertip Concierge is a low cost advertising and marketing platform.

As Mattson explains, “FTC isn’t just for visitors and hotel guests. It is also an invaluable tool for destination marketers themselves. How great would it be if every getaway, local tour, event, convention or gathering could have its own mobile support at no cost? Using FTC, destination marketers make activity-specific apps in minutes and deploy them worldwide as a URLs or QR codes in RFPs, brochures, and other collateral materials.”

As a fee-for-marketing strategy, Fingertip Concierge opens profitable markets allowing DMOs to work with local advertisers to monetize every event, tour, or gathering. According to Mattson, “The ROI for each marketing campaign is astronomical since the upfront cost for each technology deployment is nothing.”

Cartonova will be licensing FTC to destinations worldwide immediately. It is also looking for mass adoptions by hotel corporations and strategic marketing partners in all regions.

Contact Mark Mattson for a 15-minute demo. “Challenge me. You can make your own mobile app in a minute during our presentation.”