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Intermodal Transport and the Human Factor
‘People’ will be a key focus at Intermodal Europe 2012, when Alan Robertson of Webster Robertson Ltd presents a conference session titled ‘Human Factors in Intermodal Transport’.
“When discussing intermodal transport there is often a focus on the harder issues such as cost, technology and the changing nature of the intermodal environment,”
Intermodal Europe 2012 (http://www.intermodal-
“Simply considering ‘the human factor’ can be as effective for a company’s success as purchasing the right technology, service or product” says Alan. “This industry is subject to and directly exposed to fluctuations in GDP, and as a direct result is often hit with bouts of downsizing. Companies rarely make the connection with the casualties or survivors of downsizing. Global businesses also have many cross-cultural issues to address. With effective people management however, the human resource can deliver as much as, if not more than, technological developments to help improve a company’s financial results.”
As part of the Intermodal Europe exhibition, Webster Robertson will be launching a new ‘People Management product’. “Our new people management product is a bespoke service that aims to bring people and management together in a holistic way” explains Alan. “For example, in our industry companies focus on the ‘hard side’ of the business, such as the tasks and the operation, but applying people management techniques to incorporate the human element helps to complete the message. It can take a business from operating at 75% to operating at 100%.”
Alan adds “If you get it right with people in this industry, using coaching, recognition and motivation for example, it can help differentiate between a company that does exceptionally well and one that just does well – and just doing well is not enough.”
Intermodal Europe 2012 is offering over 50 conference sessions during the three day event at the RAI in Amsterdam from 27-29 November. Visit the Intermodal conference programme (http://www.intermodal-
For further information about Intermodal Europe 2012, to register or to exhibit, visit http://www.intermodal-
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NOTES TO EDITORS:
Intermodal Europe is the world-leading exhibition and conference for companies associated with the container and intermodal industries and covers all areas of container transport and logistics across road, rail and sea. The event provides an invaluable industry forum, bringing together high-quality speakers and key exhibitors.
Organised by Informa Exhibitions, Intermodal Europe is now in its 36th year. Established in 1976 as the Container Technology Conference (CTC) Intermodal Europe has developed and matured alongside the industry it serves.
Keep up with latest news and discussions by joining the Intermodal Europe LinkedIn Group at www.intermodal-
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